INVOLVE: Paying Tribute
WHAT: Launch of the "I Am Ninoy" Campaign
WHY: Because it's the 25th Death Anniversary of the National Hero Benigno S. Aquino, Jr.
WHEN: August 21, 2008, 1pm
WHERE: Power Plant Mall
REINVENT: Rooted in sports, remastered for life
WHAT: Opening of the Nike Retail Installation Store
WHY: Because of eight Nike design icons, the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and the Nike Sportswear Tee.
WHEN: August 21, 2008, 8pm
WHERE: 4th Floor of Gateway Cubao
EAT: You Got Served
WHAT: Miguel Escueta serves in White Hat for I AM STRONG Foundation
WHY: Because not only do you get to have delicious yogurt (served by Miguel Escueta himself!), you also get to help out
WHEN: August 24, 2008
WHERE: Level 2, Entertainment Mall, SM Mall of Asia (across the Nike Store)