Study Says Merely Thinking About Coffee Can Already Help You Concentrate

Imagine how much money you'd save if you could just think about coffee and then get the desire effects?
by Mylene Mendoza   |  May 14, 2020
Art: Hannah Villafuerte
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Despite being on lockdown for two months, many people might agree when we say that our love for coffee hasn’t changed one bit. We may no longer be able to head out on our usual coffee run, but we make do with 3-in-1 mixes and home brews for now.

Putting aside the occasional palpitations, drinking coffee at a moderate amount is actually proven to have some health benefits. But like most sleep-deprived college students, every coffee enthusiast relies on caffeine to function properly on a daily basis, which is why many have developed ~strong feelings~ for it.

One study shows that the mere inhalation of the aroma already boosts one’s memory and attention. And if that doesn’t show how strong coffee’s effect is on people, here’s another piece of research that might help convince you.

In a 2019 study by Eugene Y. Chan and Sam J. Maglio published in the journal Consciouness and Cognition, it seems that the mere thought of coffee could already boost one’s ability to focus.

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The study found that, even without inhalation, ingestion, or any other form of physical consumption, mere cues related to coffee can increase arousal (that is, the activation of certain parts of the brain due to stimuli) in terms of attention, thought, and performance. The study further implies that the effects of coffee—or caffeine, for that matter—not only has physiological effects, but also psychological ones. You don’t even need to consume coffee to reap benefits from it, you just have to think about it. Imagine how much money you'd save if you could just think about coffee and then get the desire effects?

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Of course, like other bodies of research, the study has limitations. Despite the findings, the study states that arousal brought by the thought of coffee may still be weaker compared to the effects you'd get when you actually drink coffee. The results also found that arousal due to coffee cues is stronger in cultures that are more “coffee-dominant,” like the West. Further research on the subject still needs to be done to strengthen the findings, but it just goes to show how powerful one's love for caffeine can be.

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Mylene Mendoza
Candy Staff Writer
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