For the second year, Summit Digital held its Digital Conference yesterday at the Samsung Hall. Discussing global trends, insights, and best practices in Content Marketing and Native Advertising, we picked up a few important points to help us deliver our stories better to you. But more than that, we think these tips will also help you when you're preparing for a big presentation in class or when you're doing your thesis defense.
- It's important to not only be relevant but also be concise, according to Summit Media's Edna Belleza.
If your message gets lost in length, the story isn't clear to your audience.
- Hearst's VP for Business Operations Chris Guenther says that content can, and should live, anywhere.
What does this mean? Who says your report just has to stay on keynote? Why don't you get creative and do performance art? What about a short film? Find ways to tell your story differently and make use of the different platforms available to you.
- The way you tell your story depends on the environment.
"Content is king, but context is god." —Gary Vaynerchuk
While your message is important, the way your audience relates to the way you present it is crucial. Who are you speaking to? What is your purpose? These all matter when you want to be effective in communicating your message.
What are your tried and tested tricks for acing your presentations in school? Let's swap school secrets below!