The Bachelor of Arts in Communication is a four-year degree program that centers on the different ways of relaying information to the public through mass media. This program has five core branches, namely: Journalism, Broadcasting, Film and Television, Public Relations, and Advertising. It is *definitely* one of the most creative and diverse courses out there, especially if you are fascinated in influencing, entertaining, and informing others by creating the best possible media content.
Before applying to a Communication program, here’s everything you need to know:
What are the best schools that offer a Communication degree?
If you’re planning to study this versatile course in college, here are some colleges and universities that will hone you to be the best media practitioner in the future:
1. University of the Philippines – Diliman
UP Diliman’s College of Mass Communication is one of CHED’s top awardees in broadcast communication and journalism. With a plethora of majors under their BA Communication program, students will be trained to become future media practitioners who are competent, critical, and responsible in whichever specialization they may choose.
UST is one of the oldest schools in the Philippines, and it has been awarded as a Center of Development in communication. Their AB Communication Arts program provides an introduction and excellent training to quad-media-television, radio, print, and social media.
One of FEU’s flagship programs is its four-year BA Communication course. There are two majors under this program: Convergent Media Track and Digital Cinema Track. While the former focuses on mass media and the latter film production, offering the students a chance to specialize in whatever field they are interested in pursuing.
Miriam College is an exclusive all-girls college best known for its excellent BA Communication program with tracks on media production and management, creative advertising, and public relations. Their program aims to teach a comprehensive understanding of the nature, basic theories, and applications of communications.
What are the subjects under the Communication curriculum?
The Communications curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media. Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. While critical thinking is an essential tool for most subjects, creativity is the heart of most—if not all—Communication courses.
These subjects include, but are not limited to:
- Journalism Principles And Practices
- Broadcasting Principles And Practices
- Advertising Principles And Practices
- Social Media Principles And Practices
- Visual Communication
- Fundamentals Of Photography
- Radio and TV Production
- Performance Media
- Media Laws And Ethics
- Communication Theory
What are some misconceptions about being a Communication student?
Communication students carry the burden of constantly being misunderstood by their family and peers who may not know much about their degree. Here are some things that Communication students are tired of hearing:
1. Communication is only for extroverts
Believe it or not, not all Communication students are extremely outgoing, loud, and lovers of the spotlight. Your personality does not determine whether or not you’re suited for the program because only a few specializations within the degree require you to be outspoken. There are a lot of other roles that do not require you to be a chatterbox, such as being in the technical team or in the pre-production as a writer.
2. Communication is a pointless degree
Have you seen those funny ads on Instagram? Primetime shows on your television? Film trailers that make you anticipate the film before its release date? These are just some of the things that Communications graduates are capable of pulling off. Whether you like it or not, the field of Communications is everywhere and the possibilities are consequently endless.
3. Communication is an easy course
Without the existence of Communication, the world would be a lot quieter, lonelier, and less entertaining. The subjects in the field are subjective and require a lot of critical thinking, the assignments are open-ended and extremely hard to study for, and the projects require the students to go out of their way to produce content. While there may not be as many readings involved, the creative burnout is real!
What career paths can Communication graduates pursue?
Contrary to popular belief, there’s more to Communication than just broadcasting. There are various fields that you can pursue within the discipline such as journalism, public relations, advertising, and even film!
With a degree as versatile and diverse as Communication, your final career path will most likely be influenced by your interests and skills. We made a short run-down of some promising options so you won’t feel so overwhelmed:
- News anchor
- Brand strategist
- Marketing specialist
- Social media manager
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