adidas is All In for 24 Hours

Join adidas's ALL24 event for athlete, artists, and adidas lovers.
  |  Apr 29, 2011
photo courtesy of adidas Philippines
Share This!

adidas, one of the hottest sporting retail brands, is kick-starting the summer with a 24-hour-long celebration of sports, street, art, and style. Titled ALL24, the 24-hour event is part of the brand's latest campaign, which celebrates the passion for the love of the game. The hottest top athletes, football stars, professional runners and skateboarders, graffiti artist groups, dance crews and celebrity dancers, and the movers and shakers of the fashion industry will be showcasing their love and support for adidas in 6 cities in Asia including Thailand, Malaysia, Indonesia, Vietnam, Singapore, and the Philippines.

For the ALL24 ad campaign, local personalities Maja Salvador, Matteo Guidicelli, model Daniel Matsunaga, PBA player Mike Silungan, Kim Chiu, Ketchup Eusebio, and graffiti artist Egg Fiasco share their passion for  dancing, running, football, basketball, fashion, skateboarding, and graffiti art.

During the event, individuals can participate in different activities for different categories. Interested participants can log on to The event is open to 14-25 year olds with a joining fee of P240 per head. Competition winners will take home adidas products, cash prizes, and limited edition ALL24 memorabilia.

For more information about the different competitions, event schedules, and to register for any of the events, visit and

Featured Video
How do you feel about this article?
How do you feel?
Click on your mood to read related stories
The Latest
The young actress' leading man Ricci Rivero also shared a similar take on keeping relationships lowkey and private.
She and Jake Ejercito played "Game of Phones" on her YouTube channel.
Candy talks to Jikamarie about her humble beginnings before becoming a full-fledged musician.
Did Blythe block Francine on Instagram because of the latter's pic with Seth Fedelin?
Turners is a clothing brand that advocates for slow and sustainable fashion, and it's run by a one-woman team.
The actress just posted their cute couple pics and we're melting!