adidas, one of the hottest sporting retail brands, is kick-starting the summer with a 24-hour-long celebration of sports, street, art, and style. Titled ALL24, the 24-hour event is part of the brand's latest campaign, which celebrates the passion for the love of the game. The hottest top athletes, football stars, professional runners and skateboarders, graffiti artist groups, dance crews and celebrity dancers, and the movers and shakers of the fashion industry will be showcasing their love and support for adidas in 6 cities in Asia including Thailand, Malaysia, Indonesia, Vietnam, Singapore, and the Philippines.
For the ALL24 ad campaign, local personalities Maja Salvador, Matteo Guidicelli, model Daniel Matsunaga, PBA player Mike Silungan, Kim Chiu, Ketchup Eusebio, and graffiti artist Egg Fiasco share their passion for dancing, running, football, basketball, fashion, skateboarding, and graffiti art.
During the event, individuals can participate in different activities for different categories. Interested participants can log on to www.adidasall24.com. The event is open to 14-25 year olds with a joining fee of P240 per head. Competition winners will take home adidas products, cash prizes, and limited edition ALL24 memorabilia.
For more information about the different competitions, event schedules, and to register for any of the events, visit www.adidasall24.com and www.facebook.com/adidasPhilippines.