How This Streamer's Marketing Classes Helped Her Grow Her Platform

Her experience in college also helped her establish her own brand and identity as a streamer.
by Mylene Mendoza   |  Oct 30, 2021
Image: INSTAGRAM/KRISREYX
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Being a girl in the gaming scene isn't exactly an easy ride, but full-time college student Kris Rey is forging a path for herself as a gamer and streamer. Kris has close to 100,000 followers and two million likes on TikTok, and 45,000 followers on Twitch. From borrowing her brother's desktop for streaming to eventually having her own setup, Kris gradually built her own community of gaming enthusiasts to share her passion with.

Her experience in college, particularly the Marketing classes she's taken, also helped her establish her own brand and identity as a streamer. Despite her continuous growth in the scene, Kris still stands by the simple reason she started doing it: because she genuinely enjoys the process. "If you're gonna stream, make sure you're genuinely as interested and into it and as passionate as you are into it," she shares.

Learn more about Kris and how she grew her platforms and established her brand in this What It's Like episode:

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Mylene Mendoza
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