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Meet the 5 Top Influencers Who Have Made a Fortune on Social Media

You know them as Zoella and NikkieTutorials. Meet the people who have made money from social media.
IMAGE Zoe Sugg | instagram.com/zoella, Michelle Phan | instagram.com/michellephan, Nikkie de Jager | instagram.com/nikkietutorials

These days, you'll find that more and more people are monetizing their social footprint—digital influencers aren't just about #feedgoals, they're actually becoming career goals, too. If you've ever wondered just how influential your favorite social stars are, you might want to pay attention.

Forbes just released their first ever top influencers list, which includes social media superstars in different industries. These are people who have been successful in creating their business online. Some of these faces might look familiar to you because you follow them on Facebook, like their Instagram, fave their tweets, or subscribe to their YouTube channel.

In the first wave, the American business magazine, has published the Top 10 influencers in these three categories: Home, Beauty, and Fitness. Check out some of the people included on the list.

Beauty

Spanning over 49 million Instagram followers, 11 million Twitter followers, 16 million Facebook likes, and 47 million YouTube subscribers, the top 10 influencers in Beauty have a combined reach of 135 million! Crazy, right? 

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Zoe Sugg

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Zoe Sugg is a British beauty blogger who started out filming her beauty hauls. She's also a published author with her very first novel Girl Online breaking records upon its release.

Michelle Phan

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You've probably followed Michelle Phan's transition from content creator to entrepreneur. After successfully penetrating the YouTube market, she eventually started her own makeup line, which she recently relaunched with a more streamlined look and roster of products.

Nikkie de Jager

Who doesn't know Nikkie de Jager aka NikkieTutorials? We've watched countless makeup challenges hosted on her YouTube channel, but one of our favorites of all time? Her "Power of Makeup" video with a whopping 35 million views and counting.

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Fitness

Aside from being total fitspiration, the people on this list have made a fortune promoting a healthy lifestyle to their followers—all 106 million of them.

Kayla Itsines

If you've ever heard of The Bikini Body Training Guide (#BBG on Instagram), then we're pretty sure you know who Kayla Itsines is. The 25-year-old fitness queen from Australia developed a training program that promises changes in just 12 weeks (that's 3 months!). Her app Sweat with Kayla made $17M in revenue last year.

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Home

The total reach of the top 10 influencers from the home category is 7,370,000 followers. Lots of DIY bloggers (ones whose work you've probably pinned on your Pinterest boards already!) who have turned their handmade passion into full-fledged businesses!

Elsie Larson

Starting out as a lifestyle blog 10 years ago, A Beautiful Mess has turned into a complete lifestyle company. Elsie Larson teamed up with her sister Emma and have since created 2 books (they're working on their third) and apps, with their photo editing app A Color Story hitting 3 million downloads already!

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Check out the full list here for more inspo!

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About the author
Macy Alcaraz
Former Editor in Chief, candymag.com
When she's not busy online, she's in the kitchen on a mission to make the world a better place one bite at a time.
VIEW OTHER ARTICLES FROM Macy

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A Simple Learner Who's a Great Pretender

Maybe I'm just a learner, not a weirdo. A learner that knows how to listen and pretend. A simple learner who's a great pretender. Pretending to be slightly dumb enough not to be judged and criticized by those who do not appreciate my existence. We surround ourselves with people who's levels are either beyond or below our intellectual behavior, because as for reality, people may use you either for their success or your downfall. Since then, people tend to judge someone who has an intellect with things they shouldn't be. Making them a criticizer, and most of all, calling them weird.

Honestly, I'm one of this "weirdo" who actually loves to learn things, and for the record, I'm bullied and stressed out for making myself not to learn more and go with the flow to dumbness I had. Have you ever feel being assigned to some task where you know every process to make it easier and faster to finish but turns out to hesitate to voice out because some of your mates put themselves in charge. There are times where I know what to do, what to say, or how to react, but kept myself silent and pretend not to know anything that may help us. Maybe it's a good thing to just go with their ideas and learn from their perspectives, but sometimes you can't control it and says something, and once again called to be a weirdo and let you finish the work by yourself.

It's annoying that you only know one process yet they gave you the whole work and let you finish it by yourself because they insist that "MAGALING KA DIBA?". It's not your fault being an intellectual person, knowing such things that may help you to pursue your dreams, and have the basic knowledge about something. You don't need to know everything, just the basics. And as for those people who do not appreciate your existence, let them be and continue what's the best for you. In some cases, you'll be annoyed by this but most of the time you'll be thankful for it. Not for now but maybe later. Just be yourself either a weirdo, a great pretender, or a simple learner, and always remember to lower your voice and behavior because no one loves that.

Just be a great pretender not to hear any runts and be a good learner that appreciates everything. It's out of nowhere thoughts of mine, but simply I leave you this my favorite life quotation; "Don't introduce yourself, Let your success introduce you"

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