Features

Meet the 5 Top Influencers Who Have Made a Fortune on Social Media

You know them as Zoella and NikkieTutorials. Meet the people who have made money from social media.
IMAGE Zoe Sugg | instagram.com/zoella, Michelle Phan | instagram.com/michellephan, Nikkie de Jager | instagram.com/nikkietutorials

These days, you'll find that more and more people are monetizing their social footprint—digital influencers aren't just about #feedgoals, they're actually becoming career goals, too. If you've ever wondered just how influential your favorite social stars are, you might want to pay attention.

Forbes just released their first ever top influencers list, which includes social media superstars in different industries. These are people who have been successful in creating their business online. Some of these faces might look familiar to you because you follow them on Facebook, like their Instagram, fave their tweets, or subscribe to their YouTube channel.

In the first wave, the American business magazine, has published the Top 10 influencers in these three categories: Home, Beauty, and Fitness. Check out some of the people included on the list.

Beauty

Spanning over 49 million Instagram followers, 11 million Twitter followers, 16 million Facebook likes, and 47 million YouTube subscribers, the top 10 influencers in Beauty have a combined reach of 135 million! Crazy, right? 

ADVERTISEMENT - CONTINUE READING BELOW

Zoe Sugg

CONTINUE READING BELOW
Recommended Videos

Zoe Sugg is a British beauty blogger who started out filming her beauty hauls. She's also a published author with her very first novel Girl Online breaking records upon its release.

Michelle Phan

ADVERTISEMENT - CONTINUE READING BELOW

You've probably followed Michelle Phan's transition from content creator to entrepreneur. After successfully penetrating the YouTube market, she eventually started her own makeup line, which she recently relaunched with a more streamlined look and roster of products.

Nikkie de Jager

Who doesn't know Nikkie de Jager aka NikkieTutorials? We've watched countless makeup challenges hosted on her YouTube channel, but one of our favorites of all time? Her "Power of Makeup" video with a whopping 35 million views and counting.

ADVERTISEMENT - CONTINUE READING BELOW

Fitness

Aside from being total fitspiration, the people on this list have made a fortune promoting a healthy lifestyle to their followers—all 106 million of them.

Kayla Itsines

If you've ever heard of The Bikini Body Training Guide (#BBG on Instagram), then we're pretty sure you know who Kayla Itsines is. The 25-year-old fitness queen from Australia developed a training program that promises changes in just 12 weeks (that's 3 months!). Her app Sweat with Kayla made $17M in revenue last year.

ADVERTISEMENT - CONTINUE READING BELOW

Home

The total reach of the top 10 influencers from the home category is 7,370,000 followers. Lots of DIY bloggers (ones whose work you've probably pinned on your Pinterest boards already!) who have turned their handmade passion into full-fledged businesses!

Elsie Larson

Starting out as a lifestyle blog 10 years ago, A Beautiful Mess has turned into a complete lifestyle company. Elsie Larson teamed up with her sister Emma and have since created 2 books (they're working on their third) and apps, with their photo editing app A Color Story hitting 3 million downloads already!

ADVERTISEMENT - CONTINUE READING BELOW

Check out the full list here for more inspo!

your REACTION
HEART

12

YAY

2

CUTE

1

OMG

1

/////////////////////////////
COMMENTS. JOIN THE DISCUSSION BELOW!
Comments
About the author
Macy Alcaraz
Former Editor in Chief, candymag.com
When she's not busy online, she's in the kitchen on a mission to make the world a better place one bite at a time.
VIEW OTHER ARTICLES FROM Macy

Candy Bulletin

Welcome!
What're you up to today? Submit your OOTD, fanfic, essay, school project, org event, a pic of your latest hobby, or anything you want to be posted on the Candy Bulletin page!
Reminder: Posts will be subject for approval by the Candy team, and may be shared on our online channels. Plagiarism and copyright infringement are strictly prohibited. Only original work must be submitted.
Hi, you!
*1st 15 seconds will be uploaded
*File size limit (up to 60MB)
*File size limit (up to 60MB)
or
Upload Video
*For the direct video upload option, only the first 15 seconds of the video will be uploaded
*File size limit (up to 60MB)
Photo
Video
SoundCloud

By submitting your post, you agree to Candymag's Terms of Use and Privacy Policy.

Thank you for submitting your post.
You will be notified via email once your entry has been approved by the Candy team.

Submitted posts will be subject to the approval of the Candy Team.

A few reminders:

  1. Candy Bulletin is an online platform where users can upload original work, personal passion projects, and other forms of self-expression, for the purpose of sharing with the community.
  2. You can upload photos of your curated OOTDs, 15-second videos, essays, poems, and more, as long as the submitted work is original, follows copyright laws, and free of any nudity, pornography, or profanity.
  3. You are encouraged to comment on one another's posts, as long as everyone remains respectful.
Submit Another Post
latest on CandyMag.com
 
x
Share
Ronnie on Loisa: "Excited na ako sa mga puwede mangyari sa aming dalawa."
 
x
Share
Janella took to Twitter to issue her only statement towards the accusations.
 
x
Share
From bonds born out of starring together in dramas to adorable friendships between actors and idols.
 
x
Share
 
x
Share
LOAD MORE ARTICLES
Bulletin
A community page where you can share your feels and show your skills! Learn more here

19 year old pharmacy student-businesswoman from Pampanga. I, Kimberly Chaile D. Ocampo, started planning my own business back when I was 18 years old. Despite being a student, that did not stop me to work and start up something for me to earn my own money. I was also influenced by my parents who are both hands on when it comes to the marketing world. I have decided to start my own mini restaurant/fast food restaurant recently (Feb 2020) and it was named as “Hungry Hubb”. From the word itself which is “Hungry” we thought of something that would give people the biggest hint that we sell food.

Because of the sudden quarantine, every store was forced to close for our own safety that is why there was a sudden decrease on our sales. But Hungry Hubb managed to survive by focusing on online selling and social media promotion. Our best seller would be Shawarma salad which is mediterranean style. We add authentic Garlic sauce to our shawarma (Which is available in Wrap, Salad, & Rice). Every product that we sell are very affordable and delicious. Our starting price is only 50php. (Shawarma Wrap). For Shawarma Salad (70php). We also have Milktea (60php) and Rice meals such as Lechon Kawali, Chicken barbecue, and Pork Barbecue for only 120 pesos.

And of course, I wouldn’t make it up this far without the help of my family and friends who have supported be from the very start. This is an open letter and inspirational especially to students that want to earn their own money. Nothing is impossible. You just have to be determined enough to turn your plans into reality.

your REACTION
Pick a sticker to view stories by reaction!
/////////////////////////////
CONNECT WITH US