Meet the 5 Top Influencers Who Have Made a Fortune on Social Media

by Macy Alcaraz   |  Apr 11, 2017
Image: Zoe Sugg |, Michelle Phan |, Nikkie de Jager |
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These days, you'll find that more and more people are monetizing their social footprint—digital influencers aren't just about #feedgoals, they're actually becoming career goals, too. If you've ever wondered just how influential your favorite social stars are, you might want to pay attention.

Forbes just released their first ever top influencers list, which includes social media superstars in different industries. These are people who have been successful in creating their business online. Some of these faces might look familiar to you because you follow them on Facebook, like their Instagram, fave their tweets, or subscribe to their YouTube channel.

In the first wave, the American business magazine, has published the Top 10 influencers in these three categories: Home, Beauty, and Fitness. Check out some of the people included on the list.


Spanning over 49 million Instagram followers, 11 million Twitter followers, 16 million Facebook likes, and 47 million YouTube subscribers, the top 10 influencers in Beauty have a combined reach of 135 million! Crazy, right? 

Zoe Sugg


Zoe Sugg is a British beauty blogger who started out filming her beauty hauls. She's also a published author with her very first novel Girl Online breaking records upon its release.

Michelle Phan

You've probably followed Michelle Phan's transition from content creator to entrepreneur. After successfully penetrating the YouTube market, she eventually started her own makeup line, which she recently relaunched with a more streamlined look and roster of products.

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Nikkie de Jager

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Who doesn't know Nikkie de Jager aka NikkieTutorials? We've watched countless makeup challenges hosted on her YouTube channel, but one of our favorites of all time? Her "Power of Makeup" video with a whopping 35 million views and counting.


Aside from being total fitspiration, the people on this list have made a fortune promoting a healthy lifestyle to their followers—all 106 million of them.

Kayla Itsines

If you've ever heard of The Bikini Body Training Guide (#BBG on Instagram), then we're pretty sure you know who Kayla Itsines is. The 25-year-old fitness queen from Australia developed a training program that promises changes in just 12 weeks (that's 3 months!). Her app Sweat with Kayla made $17M in revenue last year.


The total reach of the top 10 influencers from the home category is 7,370,000 followers. Lots of DIY bloggers (ones whose work you've probably pinned on your Pinterest boards already!) who have turned their handmade passion into full-fledged businesses!


Elsie Larson

Starting out as a lifestyle blog 10 years ago, A Beautiful Mess has turned into a complete lifestyle company. Elsie Larson teamed up with her sister Emma and have since created 2 books (they're working on their third) and apps, with their photo editing app A Color Story hitting 3 million downloads already!

Check out the full list here for more inspo!

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About the author
Macy Alcaraz
Former Editor in Chief,
When she's not busy online, she's in the kitchen on a mission to make the world a better place one bite at a time.
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