Women Who Dare to Go All In
Girls who "dare to go all in" are not afraid of anything. They will dare themselves to go beyond their limits and having fun while doing so. Because they believe they can do it, they go "all in" to reach that goal. The adidas Women line dares to go all in as adidas celebrates women that are strong and bold enough to take risks putting their heart in everything they do.
The "all in" campaign fuses the worlds of sports, music, and fashion by showing adidas's presence in any kind of field. Pop icon Katy Perry, tennis player Caroline Wozniacki, Sraatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, and athlete Wei Qiuyue were chosen to represent the the women who dares themselves to go "all in."
Check out adidas's Fall/Winter '11 collection in the adidas Philippines Facebook Fan Page.