This Sister Duo Tells Us What Every Young Entrep Needs to Know to Make It
Looking for the perfect partner when starting up a business is sometimes just as challenging as figuring out what to sell and how to actually put up the business. But for sisters Janine and Jam, looking to each other as business partners for their fashion brand Four Cranes seems like a no brainer. Read on and find out how this sister duo started Four Cranes and their advice on budding entreps!
How it started. "Before we started Four Cranes, my sister and I both have full-time jobs that are nowhere near the fashion scene. But we wanted to invest our savings into a project that we both enjoy doing. We saw a potential in the local footwear business and decided to start the brand Four Cranes, which eventually evolved and expanded to apparel as well."
Why Four Cranes? "We ourselves are always searching for unique, but classic pieces that aren't always available here in the Philippines. So we thought, why not design and make them ourselves instead?"
Young entrepreneur. "Starting a new venture is never easy and always entails risks and costs. That's why it's also very rewarding to see our work translate into pieces our clients appreciate. We get a lot of support from our family—especially our mom whom we got our entrepreneurial tendencies from. Technology and social media, aside from significantly lowering operating costs, have also been an important tool for us to reach our market—especially during start-up phase."
Drawing inspiration. "Inspired by a simple paper crane origami, we want to achieve a minimalist and effortless style in each of the pieces that we design and create. We maintain a very simple look across our production, marketing, and customer service—no fuss, no complications. Just as paper cranes are composed of myriad of folds and angles, also love making versatile pieces—something that our clients can play around with, be it a reversible top or a multi-wear. We'd like to promote slow fashion. This is why we try to make each piece simple and timeless and of really good quality!"
Sister Duo. "We are sister-owners! We work on the designs, production, marketing, finance, and customer service. Our personal styles are very contrasting. I (Jam) like the minimalist look while Janine is more into bright, lovely prints. However, we find common ground in maintaining a classic, effortless, and comfortable style while adding a touch of femininity into whatever we wear. We also try to complement each other's weaknesses with the other's strengths. We ask help from our brothers—especially in developing and maintaining our website, too! With a conscious effort to grow with other small businesses in Manila, the brand has partnered with local leather-crafters and tailors as well. We enjoy working, learning and growing with this small team."
Little challenges. "Because of the ease and accessibility technology offers, the competition is also tighter. We are constantly challenged to come up with new and unique ideas on how to present and sell the brand, how to target and reach our potential untapped market, etc. This is a challenge that we gladly welcomed because it's our way of improving and really pushing ourselves to offer only the best to our shoppers."
Staying original. "With Four Cranes, every piece is carefully designed, meticulously crafted and produced to offer only the highest quality and comfort. It is our goal to produce timeless and classic designs, wearable across all seasons and trends. We support the slow fashion movement, promoting quality over quantity as well as developing local businesses and skills."
What's next? "The goal really is for Four Cranes to be a 'go-to' label for our current and future clients. For our loyal customers, we have been giving out online promotions and holding mini-contests. These and more surprises in the future!"
"Do everything as if you are your own client. "
To young budding entrepreneurs. "Don't get stuck at planning and dreaming, do it. The uncertainty of starting something new can get intimidating and remember that you won't get everything right at the onset. You will always have minor and sometimes, major boo-boos, but how you react and learn from these will define the future of your brand or business. "
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!
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5 Mystery-Thriller Novels to Read
If you’re stuck at home and out of Netflix shows to binge-watch, then you might want to try and read these mystery-thriller books to match your homemade Dalgona Coffee.
1. The Silent Patient by Alex Michaelides
The debut novel, and Goodreads Choice Awards Best Mystery & Thriller of 2019, follows Alicia Berenson, a well-known painter married to an esteemed fashion photographer. Life seemed perfect for Alicia, until one evening when she shot her husband five times, and… never spoke again.
2. Lock Every Door by Riley Sager
From the author of Final Girls comes this page turning novel about an infamous building in Manhattan called the Bartholomew. After stumbling upon an ad to become an apartment sitter, Jules Larsen has set out to look after apartment 12A under strict and somewhat odd conditions. Not long after stepping foot in the building, Jules has been met with unfriendly tenants, eerie noises in the apartment unit, and an abrupt departure of a fellow sitter named Ingrid.
3. The Sun Down Motel by Simone St. James
If you loved Alfred Hitchcock’s Psycho or David Lynch’s Twin Peaks, then this book is for you. After the disappearance of her Aunt Vivian while working as a night-shift clerk at the Sun Down Motel in 1982, Carly has set off to Fell NY, to work the same job at the same place as her Aunt had 35 years ago – with hopes of uncovering the truth lurking behind the Motel walls.
4. Verity by Colleen Hoover
While known for Young-Adult Novels such as Slammed and Maybe Someday, Colleen Hoover offers readers a romantic thriller about Lowen Ashleigh, a struggling author who was given the opportunity to finish the three remaining novels of a successful series after its original author, Verity Crawford, suffered an accident and has become immobile. After receiving an invite at the Crawford manor to sort through Verity’s notes, Lowen discovers an unpublished autobiography revealing the truth about Verity. With the eerie atmosphere of having Verity confined in her own home, and who is seemingly aware of her surroundings, Lowen is certain Verity is not what she appears to be.
5. Dark Matter by Blake Crouch
A mind-bending science fiction thriller from the best-selling author of Wayward Pines – Dark Matter is packed with the concept of the Multiverse and the philosophy of existentialism. The novel follows an ordinary Physics professor, Jason Dessen, who was looking forward to dinner with his family while walking the streets of Chicago. The next thing he knew, he was being held at gunpoint – by a man wearing a mask – and injected with an unknown drug and blacks out. When he regains consciousness, he learns that the world he woke up to was different from the world he knew.
Here's a poem I wrote a while back reflecting on what it's like over-rationalize a simple thing like crushing on a dude -- hence, the title "Scientific Method"
You were a phenomenon I cannot wrap my head around
When I first met you, my heart forgot to make its signature sound
And it's overwhelming, your presence;
And underwhelming, so science will be the only language I'll hide in-- For now.
At first glance, I notice your top button unbuttoned,
and your shirt fully cotton
Complete with a smile as nervous as me
And a swagger in your step only I can see
Further on, I find your wit to be at a pace
That doesn't leave any space for tension to rise
and it's all too nice
And ridiculous and a bit too suspicious
That this isn't another (well,) circus.
Now, let's take a wild guess,
Oh, but it has to be smart, yes,
That this could lead to something with potential
That this isn't another differential easily solved
With a formula, tried and tested but never evolved
For so long, we've both been independent of any dependent
Keeping our variables fixed and ourselves distracted
With anything, everything,
But not a single thing
Could stop me from pushing this blindly to find its threshold,
Hoping that it's a quantity my hands could still hold
Over hours, days, and weeks
Through minor revisions and tweaks
Then comes the analysis -- that these weren't accidents
So, now I find myself in a conundrum
With the anomaly in a blue shirt right in front of me,
That this had to be processed logically,
But the findings are as follows:
None of which were shallow, so I therefore conclude that it's true,
I therefore conclude that it's you.
Mi Luna: The Light in My Dark Soul Locked in… Alone…
Why do I feel comforted by darkness? Oh cause maybe because… I am a jolly and very enthusiast kid back then. All I know is to have fun, laugh and play. But as I grow older, everything has changed, a lot. I can feel the changes. I know the more I get older, I’m turning to something I’m not. You know what, I just realized I like it even more. And that’s how I turned a monster. A monster to my own self. Always questioning life and even God about the things that are happening with my life. “Do I deserve this?”. Every day was a struggle. “Which mask should I wear now?”. And every night is my judgement time. “Should I still continue with my miserable life?”. This certainly sum up my whole life. I have this mindset since I was young. I can say that my experiences made me like this. I always want to escape, but every time I tried to pick up myself up, there is always shits that pulls me down. And there, I get tired. Hoping that no one would ever see this. As I despise myself as well. What I can do now is to just embraced everything, I just embraced darkness- reflecting my own self.
“Look at the moon, it can shine alone and it can give us light at night.” A line I was keeping in my mind that a friend of mine helps me realize things and been there to fix my path. And there I started seeking for my moon but I do not know which part should I start. As days passed, I started to open up myself. I started to act as what truly inside me. It is very hard at first and there is this time that even the situation got worst. But as I continue exploring with my life, a question pop out on my head “Why did I still get this far?”, I can say that maybe I should do this, maybe I really can do this but it is myself who is holding me back because I’m afraid.
Now as far as I am trying to revive my soul, there I know that many people care. Yes, I learned to open up but not to all, on different situations there are people who can understand me because they have the same situation as I am. I learn to open up as long as they did not force me. I learned to navigate and open up for whom I trusted and at the same time when I am ready. The light that I am seeking is my own understanding and acceptance about myself. My light is myself and I am Mi Luna. So it is not too late to save myself. I have thought that, I should be a survivor and winner. That I should also be the ruler of my own mind and soul. Eliminate the room for darkness and let the light shine through you, that I can say how I earned myself again. Mi Luna’s darkness have turned to spotlight.
I just posted some of my own movie reviews from LSS to The Heiress para naman may pagka-movie critic ako in the midst of the pandemic… from Home! Check them out here: Pista ng Pelikulang Pilipino 3 (#PPP2019): • #LSSTheMovie: bit.ly/MyLSSReview • #ThePantiSisters: bit.ly/MyTPSReview • #ImEllenyaL: bit.ly/MyImEllenyaLReview Metro Manila Film Festival: • #TheMallTheMerrier: bit.ly/MyTMTMReview • #MissionUnstapabol: bit.ly/MyMissionUnstapabolReview • #3polTrobolHuliKaBalbon: bit.ly/My3polTrobolReview Non-film fest: • #JamesAndPatAndDave: bit.ly/MyJPDReview • #TheHeiress: bit.ly/MyTheHeiressReview Any thoughts? Don't forget to connect by commenting! Enjoy #MovieBingeAtHome! #COVIDMovieCritic