These Young Entrepreneurs Marry Art, Music, and Fashion to Create a Cool, Fresh Brand
We all know that building a brand while still juggling school is no easy feat. But instead of looking at it as a disadvantage, these five young entrepreneurs use their age to bring about refreshing ideas no one has seen yet. Read on as these young entrepreneurs shares with us how they started Girl In Transit and prove that when it comes to starting up a business, age is indeed just a number.
How it started. "Girl In Transit started with the intent of translating a creative vision shared among five members into an entrepreneurial venture."
Why Girl In Transit? "Girl In Transit came about as a response to a lack of women-focused retail options that catered to the burgeoning streetwear sensibility."
Young entrepreneur. "While being a young entrep can be challenging, being young entrepreneurs have proven to be advantageous for our retail concept, too. Starting at young ages has allowed us to constantly think out of the box, devote more time to the concept, and maintain the connection with the market that we want to cater to."
Drawing inspiration. "We draw inspiration from a wide range of influences spanning art, culture, music, sports, and skate. Working in a team of five helps because of how diverse our individual backgrounds and interests are."
Little challenges. "The biggest challenge as a young brand is definitely building a reputation. International stock lists and customers are very discerning. In order to be relevant in this industry, we had to ensure that we were building our brand properly and that we take the necessary steps to achieve our creative vision."
Staying original. "The brand's DNA revolves around the idea of "transit." Our retail concepts are fixated with a constant progression when it comes to art direction, product quality, and customer service. Girl In Transit isn't a static concept that relies on reproducing what’s been done. As a label, we try not stagnate by constantly injecting new ideas and collaborating with new individuals."
What's next? "We plan on launching several initiatives throughout the year. Such as widening the assortment for the brand by including cut & sew, bottoms, and lifestyle pieces. We also plan to start physical activations alongside our digital launches. Apart from collection launch parties, we’re also introducing a music focused party series under Transit Records."
"Brands are an investment. Allow time to understand your ethos and point of view and make sure it’s communicated throughout all your touchpoints whether product, social media, customer service, etc."
To young budding entrepreneurs. "There's no shortcut to building a brand. A brand doesn't end with the products—it includes your service, your social media, and the encompassing vision and philosophy that backs these touchpoints."
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!