Fashion

~That~ Necklace Scene In 'The King: Eternal Monarch' Is Actually A Product Placement

Warning: Minor spoilers ahead.
IMAGE The King: Eternal Monarch/SBS/Netflix, jestina.co.kr

If you are still keeping up with The King: Eternal Monarch on Netflix and are reading this, how did you even survive Lee Min Ho and Kim Go Eun’s undeniable chemistry?! Seriously though, all the little kilig moments between Lee Gon and Jeong Tae Eul are starting to get more and more intense as each episode goes by. While the show may have received quite the criticism for being heavy and totally obvious on all the product placements (I mean, someone’s gotta pay the bills, right?), many still tune in for the interesting storyline and the talented cast. After all, most of the actors play two different characters from each of the parallel universes.

If you’ve watched episode 12 already, you might be familiar with this particular scene featuring one of Lee Gon’s sweet gestures for Tae Eul. (If you haven’t: proceed with caution! Minor spoilers ahead.)

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Kim Go Eun’s character, Tae Eul, ends up in the Kingdom of Corea and reunites with Lee Min Ho’s character, Lee Gon. The palace staff hauls in racks of clothes for Tae Eul to choose from, as per the king’s order, of course. After changing into her new set of clean clothing, Tae Eul finds a box with a cute plum blossom necklace in the coat pocket, but she ended up taking the necklace off after trying it on. It turns out, the necklace is from a brand called J. Estina, as seen below:

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The necklace is called Flolet and it’s worth 180,000 Korean Won or roughly P7,400. Coincidentally, the jewelry brand is a sponsor of the show, so that kilig gesture from Lee Gon is actually a product placement, LOL. All the cute minimalist earrings Tae Eul wears are also from the same brand.

Still, there was a lot of breadcrumbs from that particular scene that surely left viewers quite curious. Tae Eul did mention that the necklace design was plum blossom, which apparently symbolizes many things, including hope, perseverance, and renewal. So who knows, there might be more to the necklace than just paid promo. Guess we’ll just have to stay tuned for the last few episodes!

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Mylene Mendoza
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19 year old pharmacy student-businesswoman from Pampanga. I, Kimberly Chaile D. Ocampo, started planning my own business back when I was 18 years old. Despite being a student, that did not stop me to work and start up something for me to earn my own money. I was also influenced by my parents who are both hands on when it comes to the marketing world. I have decided to start my own mini restaurant/fast food restaurant recently (Feb 2020) and it was named as “Hungry Hubb”. From the word itself which is “Hungry” we thought of something that would give people the biggest hint that we sell food.

Because of the sudden quarantine, every store was forced to close for our own safety that is why there was a sudden decrease on our sales. But Hungry Hubb managed to survive by focusing on online selling and social media promotion. Our best seller would be Shawarma salad which is mediterranean style. We add authentic Garlic sauce to our shawarma (Which is available in Wrap, Salad, & Rice). Every product that we sell are very affordable and delicious. Our starting price is only 50php. (Shawarma Wrap). For Shawarma Salad (70php). We also have Milktea (60php) and Rice meals such as Lechon Kawali, Chicken barbecue, and Pork Barbecue for only 120 pesos.

And of course, I wouldn’t make it up this far without the help of my family and friends who have supported be from the very start. This is an open letter and inspirational especially to students that want to earn their own money. Nothing is impossible. You just have to be determined enough to turn your plans into reality.

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