Shoe designer Stuart Weitzman asked Gossip Girl's Michelle Trachtenberg to design a pair of shoes for his brand, where all the proceeds of the sale of the shoes will benefit ovarian cancer research. While at InStyle's Summer Soiree, Michelle said that she designed the shoes based on her taste and comfort. She adds, "I need a platform. I need this and I want that. This is the shoe I've always tried to find!" Other stars who designed their own pair for Stuart Wietzman are Olivia Palermo, Scarlett Johansson, and Hayden Panettiere.