Fashion

How Two Fashion Design Students Turned Their Thesis Project Into a Legit Fashion Brand

It's possible!
IMAGE HAMU

People don't always get along because each and every one of us is wired differently. We have different likes, personalities, and values, which sometimes can stir up conflict with those who are not like us. But instead of letting their differences get the best of them, two young designers, Abraham Guardian and Mamuro Oki, use their differences in style and art to create a line that's sharp, current, but most of all stylish. Read on to find out how Abraham and Mamuro started their Ha.Mu.

How it started. "We only officially started Ha.Mu back in late 2016. The main reason why we decided to start a brand together is our works are almost always compared with each other, but the only difference is Mamu's works are mostly dark, minimal, and also very structured while my works are mostly colorful and experimental on prints and also textured. In Ha.Mu, we mainly focus on merging two different tastes together and  end up making artisanal-like clothing that is genderless and also experimental."

ADVERTISEMENT - CONTINUE READING BELOW

CONTINUE READING BELOW
Recommended Videos

Why Ha.Mu? "We believe that life is a work of art and a piece of clothing is nothing until someone puts it on and gives it their own life. We aim to elevate Philippine fashion because we are the new generation of designers that will pave out new and young trends. We also believe that fashion can be considered as art and there are people who dare to challenge the norms to be different."

ADVERTISEMENT - CONTINUE READING BELOW

Aesthetic. "Our aesthetic lies between costume-wear and artistic pieces of clothing. Sometimes we can say that our aesthetic is similar to a clown. Something interesting, lively, and will always be a head turner."

ADVERTISEMENT - CONTINUE READING BELOW

Young entrepreneur. "Being a young entrepreneur is definitely hard! We did not have our start-up income to run the business and whatever we have spent on the brand is mostly our personal savings with a bit of help from our parents."

Drawing inspiration. "We love looking through womenswear fashion and interpret them into our own branding. We also get inspiration from the idea of rebelling and we love being challenged. But in general, we get inspired by everything! As long as it triggers some sort of emotion or a trail of thought that will help us to build it up."

ADVERTISEMENT - CONTINUE READING BELOW

Team effort. "We always work as a team, weighing out our weakness and strengths to perform well. One good thing about working with a partner is that we get to share the weight of the responsibility and we also get to be in our own zone whilst sharing ideas and concepts since we both can relate to each other. However, we also have conflicts at times when one disapproves of an idea or if we can’t come to an agreement over something."

ADVERTISEMENT - CONTINUE READING BELOW

Little challenges. "Our biggest challenge up to date would definitely be working on our graduation collection for our thesis. It was the toughest because we were pressured to work our best under a short period of time (about less than 3 months for the sewing and branding part of our thesis) and we often go on for days with very little sleep. It was also the first time working on really huge and heavy pieces because we were experimenting with a lot of textures and silhouette play. But overall we enjoyed the entire process because we got to experience how far our strength and creativity can go. We can now say that we have experience in creating avant garde pieces!"

ADVERTISEMENT - CONTINUE READING BELOW

Staying original. "We always go back to our concept of 'wearable art' pieces that cater to any gender. That is one factor that sets us apart from our competitors. When we design, we do not limit ourselves to just one color palette. We always try to mix and match and experiment with silhouettes to come up with different looks and moods. We are able to deliver a messy but very well-put-together and finished look, which is our signature and the one thing that sets us apart from our competitors."

ADVERTISEMENT - CONTINUE READING BELOW

What's next? "We are planning to create a diffusion RTW line that will cater to the younger and more mass market and we actually conceptualized a line where we will be doing a graphic t-shirt line! We want to reach different age groups and classes as much as possible. We also want to go global and join more fashion competitions so we challenge our creative juices through the challenges that we will be tasked to us."

ADVERTISEMENT - CONTINUE READING BELOW

Entrepreneurial philosophy. "Our entrepreneurial philosophy is that art is for everyone and if we share our gift of art to people, surely we can touch at least one person on keeping our piece of artwork for themselves."

ADVERTISEMENT - CONTINUE READING BELOW

To young budding entrepreneurs. "We advise upcoming artists and entrepreneurs to start branding themselves first in a way that this branding will set them apart from the others."

"They should always stay dedicated to their craft, be patient and do not forget to always have fun in the process."

your REACTION
HEART

13

OMG

3

CUTE

1

YAY

1

/////////////////////////////
COMMENTS. JOIN THE DISCUSSION BELOW!
Comments
About the author
Janelle Yau
Fashion and Beauty Assistant
The Rebecca Bloomwood of Manila. I spend half of my time obsessing about the latest fashion craze, and the other half overthinking and over-analyzing just about anything under the sun. When I’m not busy as a bee playing with fifty shades of pink lippies, you can probably catch me swiping my plastic for yet another pair of shiny, pointed gold flats.
VIEW OTHER ARTICLES FROM Janelle

Candy Bulletin

Welcome!
What're you up to today? Submit your OOTD, fanfic, essay, school project, org event, a pic of your latest hobby, or anything you want to be posted on the Candy Bulletin page!
Reminder: Posts will be subject for approval by the Candy team, and may be shared on our online channels. Plagiarism and copyright infringement are strictly prohibited. Only original work must be submitted.
Hi, you!
*1st 15 seconds will be uploaded
*File size limit (up to 60MB)
*File size limit (up to 60MB)
or
Upload Video
*For the direct video upload option, only the first 15 seconds of the video will be uploaded
*File size limit (up to 60MB)
Photo
Video
SoundCloud

By submitting your post, you agree to Candymag's Terms of Use and Privacy Policy.

Thank you for submitting your post.
You will be notified via email once your entry has been approved by the Candy team.

Submitted posts will be subject to the approval of the Candy Team.

A few reminders:

  1. Candy Bulletin is an online platform where users can upload original work, personal passion projects, and other forms of self-expression, for the purpose of sharing with the community.
  2. You can upload photos of your curated OOTDs, 15-second videos, essays, poems, and more, as long as the submitted work is original, follows copyright laws, and free of any nudity, pornography, or profanity.
  3. You are encouraged to comment on one another's posts, as long as everyone remains respectful.
Submit Another Post
latest on CandyMag.com
 
x
Share
It's the latest quarantine food trend we've been craving!
 
x
Share
Ronnie on Loisa: "Excited na ako sa mga puwede mangyari sa aming dalawa."
 
x
Share
Janella took to Twitter to issue her only statement towards the accusations.
 
x
Share
From bonds born out of starring together in dramas to adorable friendships between actors and idols.
 
x
Share
LOAD MORE ARTICLES
Bulletin
A community page where you can share your feels and show your skills! Learn more here

19 year old pharmacy student-businesswoman from Pampanga. I, Kimberly Chaile D. Ocampo, started planning my own business back when I was 18 years old. Despite being a student, that did not stop me to work and start up something for me to earn my own money. I was also influenced by my parents who are both hands on when it comes to the marketing world. I have decided to start my own mini restaurant/fast food restaurant recently (Feb 2020) and it was named as “Hungry Hubb”. From the word itself which is “Hungry” we thought of something that would give people the biggest hint that we sell food.

Because of the sudden quarantine, every store was forced to close for our own safety that is why there was a sudden decrease on our sales. But Hungry Hubb managed to survive by focusing on online selling and social media promotion. Our best seller would be Shawarma salad which is mediterranean style. We add authentic Garlic sauce to our shawarma (Which is available in Wrap, Salad, & Rice). Every product that we sell are very affordable and delicious. Our starting price is only 50php. (Shawarma Wrap). For Shawarma Salad (70php). We also have Milktea (60php) and Rice meals such as Lechon Kawali, Chicken barbecue, and Pork Barbecue for only 120 pesos.

And of course, I wouldn’t make it up this far without the help of my family and friends who have supported be from the very start. This is an open letter and inspirational especially to students that want to earn their own money. Nothing is impossible. You just have to be determined enough to turn your plans into reality.

your REACTION
Pick a sticker to view stories by reaction!
/////////////////////////////
CONNECT WITH US