How This 21-Year-Old Opened Her Own Store in Uptown BGC
Every fashion designer dreams of opening up his or her own boutique, but since starting up an online store is so much easier, a lot of them opt for a clicks and portals brand instead. But Eugene Ysabel is not one of them. After opening Neu online and gaining followers for her brand, Eugene didn't stop propelling the brand towards a unique and globally competitive style. Now, she managed to break barriers, maintain an online store, and open up a physical store in one of the biggest and upscale malls in the city, too. Find out how Eugene started her brand Neu in this week's "How I Started."
When it started. "I started Neu after graduating in Fashion Design from SoFA Design Institute."
How it started. "At first I was manning all the tasks—from cutting my designs' patterns down to tying satin ribbons onto my packages. That went on for a couple of months until Neu started to gain more and more following. I built my own website and solely did business through online transactions, then in late 2016, I decided to expand my clothes' presence offline and now you can find Neu at Uptown, BGC."
Why Neu? "I wanted to sell clothes—specifically, womenswear. I've always been passionate about reshaping the outdated principle that Filipina women should dress in such conservative ways that inhibit them to feel empowered and free from oppressive misogyny. I wanted Neu to deliver clothes that would provide style, comfort, and ease that you can wear day-to-night—especially in Manila's scorching temperatures."
Young entrepreneur. "I think that any 21-year-old will find it challenging to start a business at such an early age since it means giving up your savings for your capital and sometimes, one has to go through the discomfort of asking his or her parents for support in a career that they weren't necessarily rooting for. Of course, it doesn't help when you friends posts super cool Instagram travel and shopping posts since you'd have to allot your allowance for your business."
Drawing inspiration. "For my first collection, I drew inspiration from the prominently white architecture of Santorini, Greece and incorporated the structure of neoprene fabrics. The summer collection I'm slowly releasing right now is mostly trend-driven and defined by soft, feminine silhouettes with Neapolitan ice cream hues that complement the morena skin tones perfectly."
Flying solo. "Personally, I find it easier being a sole proprietor because I've always preferred working alone as opposed to working with a team that doesn't share the same vision and amount of passion that I want exerted in projects. So, although it's difficult sometimes, I still prefer it—especially since it's my eponymous brand."
Little challenges. I realized that my customers were keener to wearing low key designs, very much opposed to what I initially envisioned my clothes to be. As much as I wanted to incorporate subtle avant-garde details and experimental shapes to my designs, I had to re-brand for Neu's second collection and listen to what my market wants, but still retained what Neu stands heavily for.
Staying original. "Neu differs from my competitors mainly in the aspects of design, aesthetic, and the flexibility of customization since we produce our items in small batches."
What's next? "I plan for Neu to expand to bags and shoes, or even furniture! in the future. I want the brand to have its own full-sized retail space/showroom, too!"
"Timing is everything. Everything will fall into place, whether expected or unexpected, if the timing is right (albeit, calculated)."
To young budding entrepreneurs. "Design products that are unique enough to stand out amongst your competitors, yet still desirable for your customers to wear/use practically in their everyday lives."
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!
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Hi! It's been so long since I planned to post my story in another platform aside from wattpad and now here I am, hoping that my story can be featured here.
My story is entitle "Who Are You," it's a tagalog-english teen fiction story so I hope, those filipinos who visit here can read my story!
WHO ARE YOU: PRELUDE
Sinungaling na ba ako kung sasabihin ko sa inyo ang pangalan ko? Hindi ako sure kung anong sasabihin kong pangalan ko pero may nagsasabi sa aking wag nalang magpakilala sa inyo.
May gusto lang naman akong itanong... Paano kung may makilala ka sa kasalukuyan na nagpapaalala sayo sa nakaraan? Anong gagawin mo kung ang nakilala mo sa kasalukuyan ay may tinatago pa lang sikreto na kahit siya mismo ay walang alam pero may kinalaman sa iyong nakaraan? Anong gagawin mo kung ang dalawang ito ay may koneksyon? Anong pipiliin mo? Ang nakilala mo sa nakaraan? O ang nagpakilala bilang ibang tao sa kasalukuyan? Past? Or Present?
There was this guy I dated for a while but things didn't turn out well. I was so into him that one night I can't stop thinking about him, I've decided to send his MOM a message on facebook confessing how much I like her son. I wish it ended there but no. I had to make it so emotional, lengthy and detailed like the drama queen I am. Luckily, it went to message request so I'm hoping she hasn't really read it yet. Up until this day it makes me cringe whenever I think about it but hey, whenever it pops in my mind I make myself laugh too so thank you self for being unbelievably shameless and brave when it comes to love. I may age faster because I have made a lot of cringe-worthy moments that I constantly make faces out of embarrassment just reflecting on my antics but I know I've made more hilarious memories than what ifs and somehow that makes the disappointments feel more like assurances that I have gave it my all and I have lived as honest (maybe a little to honest) as I could. #ItsOnlyNatural #CanBnatural
I've been investing in arts, photography, and writing. I've also got back to reading the other day and I finished reading this amazing book entitled 300 Things I Hope by Iain S. Thomas. It is all about the things the author hopes his readers to do in all aspects of life. So, I decided to make a version of it with all of the things I'm hoping for.
I hope I get to see my friends be successful in life. I hope to make a big mural someday. I hope to be a well-known artist like the artists I look up to. I hope to marry the person I am in love with today. I hope to be a little kinder to myself. I hope to see happiness even in the smallest things. I hope to travel the world. I hope to be a good mother and a wife to my future family. I hope to have my artworks displayed in a gallery or an exhibit. I hope to learn more about creative writing. I hope I won't learn how to get tired and give up my passion. I hope I won't get too hard on myself whenever I don't get the results I've been wanting to see in my works. I hope to love myself more even on the days I hate it the most. I hope to lead and empower women; to be their voice and for them to believe in themselves that they can be the woman they look up to. And when I've reached my limit of these things, I hope I won't get tired of reminding myself that my emotions don't make me weak, hence, makes me stronger. These are some of the things I always hope for. What about you? What are you hoping for?
I started fixing myself this quarantine. I mean, I started trying makeup products. As a teen, I'm on my phone almost every hour of the day, scroll on my social media accounts, especially Instagram, and also Pinterest where you get to see nice and pleasing photography by bunch of amazing and beautiful people from different parts of the world. So I started taking my own as well. I did not know that taking your own photo and try to get an Instagramable one is sooooooooo hard, it's exhausting. I do not have alot of space in my room, and I would definitely not do it outside our house because of Corona Virus, and I don't want to be seen by our neighbors HAHA so I have no choice but to make tiis inside my room.
Out of atleast 25 shots, only 2 are a nice picture. While I'm all sweaty and tired, I am proud of what I could do beyond my comfort zone. And this definitely built my self confidence, (and I secret love the compliments I received from both people I know and don't know) It's not my first time visiting in here, Candy! But I'm new to writing my thoughts and experiences, so bare with me HAHA.
Until next time!