One common misconception about fashion is that you need to constantly splurge on trends in order to be fashionable. But these young entrepreneurs prove that you don't need to break the bank in order to stay on top of the fashion leaderboard. Read on as merchandising managers of Milkshake Miel Zalatar and Melanie Ong share with us how they started their fashion brand.
How it started. "Milkshake started when we saw the need for trendy and affordable clothes for girl's teens wear in the Philippines. Of course there are other international brands out in the market, but they are expensive for a teenager's budget. Milkshake caters to teens who loves trends and high fashion street styles that don't break the bank!"
Why Milkshake? "We want to help our customers by giving them the styles that they want minus the high price tags. We help them by offering ready to wear clothes that we know will be in trend. We do the research for them and we do the styling for them."
Young entrepreneur. "When you're just starting out, everything can be really hard. From conceptualizing the brand, introducing it, putting it in market, and most of all maintaining the brand—all of that can be really challenging. But when you are passionate about your brand, all the hardship really pays off—especially when you see your brand grow and get positive feedback and from customers, it's really fulfilling."
Drawing inspiration. "We draw our inspiration from the teens who know how to play hard and have fun!"
Team effort. "Whether you work solo or in team, challenges are always there. But so long as you're passionate about what you do, everything is worth it."
Little challenges. "We had to face a whole lot of challenges while putting up and running Milkshake, but the hardest has got to be introducing the brand to the market."
Staying original. "We keep our brand different and original by focusing on our brand identity, which is a mix of trendy street style pieces at an affordable price."
What's next? "We still got a lot to work on, but we want to reach the top of the Philippine market when it comes to clothing."
Entrepreneurial philosophy.
"Keep on growing."
To young budding entrepreneurs. "Be passionate enough to fight for what you want to build."
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!
From The Candy Bulletin Community
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