In a world dominated by click and portal brands, Lo The Label manages to stay on top of the online business game with their solid designs, high quality products, and making sure that their clothes fit their customers to a t. Find out how partners Kyle and Janelle started their biz in this week's "How I Started."
How it started. "As soon as we decided to give our passion project a go, my partner Janelle booked a flight abroad, and started curating clothes for our first collection. Lo The Label started with sourcing clothes from other countries, but as soon as we got the hang of things, we started making our own designs and manufactured locally, too."
Why Lo The Label? "You can say that Lo The Label is our passion project. Cliché as it may sound, Janelle, and I are obsessed with clothes. We always felt good about ourselves whenever we would wear nice clothes and we wanted to share that experience with others, too!"
Young entrepreneur. "It's definitely challenging being a young entrepreneur because you have to learn everything—from building your website, marketing your products, styling photoshoots, business operations, and so on. Also, we had to use our own money/savings for the entire business operations, which is a little scary, too. But while setting up your own business may be difficult and risky, the sense of fulfilment you get whenever someone buys your clothes is super worth it."
Drawing inspiration. "We don't have a specific inspiration for our designs so, we just go with whatever we think is wearable and looks good. We always try to make our pieces as versatile as possible. The Budapest top, for example, is a testament to our versatility. You can wear it with absolutely anything you want: skirts, shorts and pants of any length!"
Tag team. "Working with my best friend is actually fun. We have our own strengths and weaknesses so, we make sure we take advantage of those. Our meetings are the best, too because we get to mix business and pleasure while catching up, and eating good food!"
Little challenges. "For the first few months, we literally had no clue what we were doing. We had supplier problems, delays in production, our sewer couldn't get the clothes right, and so much more! We had to learn how to make a website with zero coding background, too! No complaints though, because at the end of the day, we learn best from all these challenges."
Staying original. "We keep our brand different by keeping our products high quality, having solid designs, and of course, ensuring amazing fit for all customers."
"Try, fail, learn, and repeat."
What's next? "We're definitely thinking and planning on expanding our current product line."
To young budding entrepreneurs? "Just go for it, take risks, and never ever give up! Sometimes things won't go the way you want to, but don't let that hinder you from reaching your dreams."
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!