Fashion

How I Started: Jammies

Learn how these young entrepreneurs turned their thesis into a real business!
IMAGE Jammies | instagram.com/lovejammies ART Clare Magno

With the rise of the pajama dressing trend, Jammies is a local brand that dares to step up, and cater to boudoir dressing in Manila. Because starting up a business is always a challenge, we talked to the Social Media Manager of Jammies Hershey Duñgo to share with us how she and her partners turned their thesis project into a real biz!

When it started. "Jammies started just last December, 2015 actually!"

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How it started. "It was initially just a thesis project for college but after launching our brand, we got a lot of good responses from our customers. We saw that there was a potential to make Jammies bigger and better so we decided to pursue the business even after school ended."

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Why Jammies? "Honestly at that time my partners were simply looking for a product to sell that's not yet commonly found in stores. When one of our members suggested pajamas, we thought it was a pretty cool idea. As we studied the product more, we found out that there was actually a demand for pajamas contrary to what we initially thought. While there are a couple of local brands selling pajamas, we wanted something modern, fresh, and fashionable enough to pull off pajama dressing, but still comfortable enough to sleep in."

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Young entrepreneur. "Being a young entrepreneur is definitely hard and challenging. While we were all taking up a business course in college, we had no previous experience of actually running one. Since we were also students when we started Jammies, we had limited knowledge, resources, and of course time. Everything was really based on trial and error, but I guess that's how everyone truly learns anyway."

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Drawing inspiration. "When it comes to creating our designs we always refer to the current trends. But ideas may come in spontaneously, too. From the color of the sky today to the wall art we see on the streets, anything can be an inspiration."

Little challenges. "Just like any job, challenges are inevitable. Since Jammies is a team of four, differences in opinion happens a lot because everyone thinks differently. Apart from being partners, Jed, Janelle, Loren, and I are friends, too so separating work relationship from our friendship can be difficult. There were times when we couldn't avoid getting upset with each other, but at the end of the day I guess that's one positive thing about working with friends—you always end up working things out because you always got each other's backs. Plus, meetings are always fun because they double as a hangout, too!"

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Staying original. "It's a challenge to stand out in the sleepwear industry so we try to be adventurous with our designs. From lace to bows, and even mad prints, we always try to offer something new while still staying true to our promise of giving only classy, comfortable and cut-price sleepwear."

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What’s next? "We're currently working on our third collection which will be released around mid-August. We're also thinking of setting up our own website so it would be easier for everyone to shop for their own Jammies, and maybe tap into different department stores as well. So watch for that!"

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To budding young entrepreneurs. "Always remember that not everything will go according to your plan, but never let those little bumps on the road make you lose sight of your goals. Encountering problems shouldn't dishearten you, but should unleash your creativity and passion for what you do. Also, if you're working in a team, it can be helpful to do something together outside of the business. Treat yourselves to a drink or have lunch together to celebrate small achievements. That way you get to build a stronger bond within the team as well."

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Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!

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About the author
Janelle Yau
Fashion and Beauty Assistant
The Rebecca Bloomwood of Manila. I spend half of my time obsessing about the latest fashion craze, and the other half overthinking and over-analyzing just about anything under the sun. When I’m not busy as a bee playing with fifty shades of pink lippies, you can probably catch me swiping my plastic for yet another pair of shiny, pointed gold flats.
VIEW OTHER ARTICLES FROM Janelle

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Bulletin
A community page where you can share your feels and show your skills! Learn more here

"Today, I Won"

I always caught feelings for someone, and hoped so much that one day there could a thing between the two of us. I'm usually the one that makes the effort to buy and/or make cute gifts, chats them every other day, and stays up all night with him.

When I was 16, my childhood crush suddenly came back into my life. We'd constantly send updates to each other, recommend favorite songs and talk even the most random things. He'd even text me as early as 6 to just greet me good morning almost everyday. I hoped so much that when I confessed, he suddenly stopped talking to me.

For short, he ghosted me. Those 6 months I spent talking to him, allotting my time for him, and staying up until 3 am for him - all gone in a simple confession. Although I had a few crushes before him, he's the only one that got me in real pain. It was the kind of pain that I never thought I'd experience. It was the kind of pain that I couldn't believe.

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After 7 years (it happened back in 2017), I thought he came back into my life to stay, but I guess he's just one of the guys who distanced. I felt a complete loser that time. But during this quarantine, everything was different. I caught feelings for someone else, but he treated me with the best kindness yet.

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It happened at 2 am, May 30, 2020, when I impulsively confessed my feelings through messaging him. After saying my feelings, he responded with genuine and kind words. We both even complimented each other. Although the feelings didn't reciprocate, I still found a connection that can't be replaced with any guy.

To my 16 year old self, here I am, 18 and happy. You may have felt that time was the biggest regret and loss, but I'm here to tell you, we won. Today, I won.

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Juliana Rebong 23 hours ago

Why our high school barkada is the best?

Remembering our high school years entails quite a lot reminiscing of the things we all been through when we were younger. You’ve experience a lot of new things during those 4 wonderful years and did most of them with the few people you consider your barkada. And through a series of all the lunch breaks you had together, the walks you took on the way home, and taking the same classes, you never thought you’d survive, you have made your life’s greatest friends.

Here are some of the reasons why your high school barkada is the best:

1. You figured out early teenage life together. The transition one have undergone from being a kid to a teenager wasn’t easy. For a moment you are not sure whether you should have played with your friends during recess or you should have just sat down and ate your food because you were too old for games. But whatever it is you chose to do, having friends who were as clueless as you make everything feel easier because you know, deep down, you’d figure things out eventually. You just need good company.

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2. They were with you during your “jeje“ days. I bet you have pictures taken with Camera360 and Retrica. You also have pictures edited using Pizap with embarrassing captions and you somehow kept some of them so you could have something to post online during their birthdays.

3. They know all your exes. They will never EVER forget the name of an ex-boyfriend, an ex-fling, an ex-crush, and an almost you had. They will remind you of your every questionable love decision but you’ll just laugh anyway while saying “Past is past”.

4. They never judge you. They have welcomed you to their lives when you thought jelly shoes and checkered polos were the bomb! They were quick to have told your teachers that you were not feeling well so you could go home when you really just needed to poop. You tell them every embarrassing story you have and were fine with it.

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5. You can always count on them. From the moment you first fell in love and the moment you first had your heart broken, they were with you. They were with you the moment you lost a parent and at moments when you thought you had nothing. Through every break-up and breakthrough, they were there to be your support system.

6. They are your family. Your high school friend’s family is your own family’s extension. Their parents are like your own. Don’t you feel a little kilig whenever your friend’s parents call you “anak”? And then eventually calling them mama and papa became so natural? I felt that, all the time.

7. They will always be your home. They are your place of refuge and security, the place who offers you their hands when you feel lost and the place you run to when you need saving. No matter how much time and distance separate you, they will be the one’s that you always long for and they are the one’s that you will always return to.

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