Fashion

How I Started: Jammies

Learn how these young entrepreneurs turned their thesis into a real business!
IMAGE Jammies | instagram.com/lovejammies ART Clare Magno

With the rise of the pajama dressing trend, Jammies is a local brand that dares to step up, and cater to boudoir dressing in Manila. Because starting up a business is always a challenge, we talked to the Social Media Manager of Jammies Hershey Duñgo to share with us how she and her partners turned their thesis project into a real biz!

When it started. "Jammies started just last December, 2015 actually!"

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How it started. "It was initially just a thesis project for college but after launching our brand, we got a lot of good responses from our customers. We saw that there was a potential to make Jammies bigger and better so we decided to pursue the business even after school ended."

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Why Jammies? "Honestly at that time my partners were simply looking for a product to sell that's not yet commonly found in stores. When one of our members suggested pajamas, we thought it was a pretty cool idea. As we studied the product more, we found out that there was actually a demand for pajamas contrary to what we initially thought. While there are a couple of local brands selling pajamas, we wanted something modern, fresh, and fashionable enough to pull off pajama dressing, but still comfortable enough to sleep in."

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Young entrepreneur. "Being a young entrepreneur is definitely hard and challenging. While we were all taking up a business course in college, we had no previous experience of actually running one. Since we were also students when we started Jammies, we had limited knowledge, resources, and of course time. Everything was really based on trial and error, but I guess that's how everyone truly learns anyway."

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Drawing inspiration. "When it comes to creating our designs we always refer to the current trends. But ideas may come in spontaneously, too. From the color of the sky today to the wall art we see on the streets, anything can be an inspiration."

Little challenges. "Just like any job, challenges are inevitable. Since Jammies is a team of four, differences in opinion happens a lot because everyone thinks differently. Apart from being partners, Jed, Janelle, Loren, and I are friends, too so separating work relationship from our friendship can be difficult. There were times when we couldn't avoid getting upset with each other, but at the end of the day I guess that's one positive thing about working with friends—you always end up working things out because you always got each other's backs. Plus, meetings are always fun because they double as a hangout, too!"

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Staying original. "It's a challenge to stand out in the sleepwear industry so we try to be adventurous with our designs. From lace to bows, and even mad prints, we always try to offer something new while still staying true to our promise of giving only classy, comfortable and cut-price sleepwear."

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What’s next? "We're currently working on our third collection which will be released around mid-August. We're also thinking of setting up our own website so it would be easier for everyone to shop for their own Jammies, and maybe tap into different department stores as well. So watch for that!"

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To budding young entrepreneurs. "Always remember that not everything will go according to your plan, but never let those little bumps on the road make you lose sight of your goals. Encountering problems shouldn't dishearten you, but should unleash your creativity and passion for what you do. Also, if you're working in a team, it can be helpful to do something together outside of the business. Treat yourselves to a drink or have lunch together to celebrate small achievements. That way you get to build a stronger bond within the team as well."

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Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!

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About the author
Janelle Yau
Fashion and Beauty Assistant
The Rebecca Bloomwood of Manila. I spend half of my time obsessing about the latest fashion craze, and the other half overthinking and over-analyzing just about anything under the sun. When I’m not busy as a bee playing with fifty shades of pink lippies, you can probably catch me swiping my plastic for yet another pair of shiny, pointed gold flats.
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