How I Started: Bad Milk
A lifestyle brand that is heavily driven by street culture, music, and arts, Bad Milk encourages unapologetic self-expression and individuality through their edgy and expressive graphic tees. Read on to find out how Coyi Gorostiza started Bad Milk and the challenges she had to overcome to get to where her brand is now.
How it started. "Bad Milk started as a passion project to escape my 9-to-5 job and to release some of my creative juice."
Why Bad Milk? My day job involves a lot of clothes particularly styling. So, I felt that entering it was natural for me to enter the clothing industry because of my background.
Young entrepreneur. "I think being a young entrepreneur is hard—especially if you have school or a day job that you have to juggle with. An online business may seem easy at first glance, but talking to the different customers, making sure the brand has a strong online presence, and handling shipping can be a struggle."
Drawing inspiration. "I draw my inspiration from street culture, music, arts, and from being authentic."
Flying solo. "Being a sole proprietor adds to the challenge of being a young entrepreneur because you have to do everything yourself. Feeling like 24 hours a day is never enough is inevitable on some days."
Little challenges. "First, I had to teach myself how to use Photoshop. Of course, planning the designs that resonates the brand personality is challenging, too! There were also a lot of other factors from the delay in printing, meeting up with clients, handling the shopping, etc."
Staying original. "I created the Bad Milk because I saw the lack of streetwear brands that cater to women in Manila. Also, my recent designs featured artists and musicians, which I felt aren't that big here in the city, too."
Entrepreneurial philosophy. "Try to start a brand with a vision that uplifts and empowers people. The world is such a chaotic place and a little kindness can go a long way. But more importantly..."
Stay authentic and embrace your individuality.
What's next? "I want to expand into accessories, and jackets, and pants. I also want to have a physical store, but before that I want to fully establish our shirts first."
To young budding entrepreneurs. "If you plan to start a business, I'd say stay true to who you are and you'll find something unique that you could offer that doesn't exist in the market yet. It's not just about the gain because it's so much more fulfilling when you see you've reached people who you've never met before and share a common interest.
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!