Levi's, one of the leading denim brands, launched its very first global creative platform called Go Forth, a rally cry to spread positivity and promote a positive change in the world today. Robert Hanson, global president of the Levi's brand, said that "youthful optimism and energy are at the core of our DNA and this overarching theme resonates with people around the world." They believe that in this generation and the youth, optimism is power.
The global campaign comes to life through TV, print, cinema, and digital. The campaign serves as an invitation for people all around the globe to come together as one to create a better world. Featuring Levi's Fall 2011 collection, the creative platform and campaign carries the statement, "Now is our time."
Watch the TVC of Levi's Go Forth ad campaign.
Know more about the campaign by liking Levi's Facebook Fan Page.