Dino Imperial, Empress Schuck, and Bea Binene are B.U.M.'s School Misfits
BUM Equipment chose Dino Imperial, Empress Schuck, and Bea Binene to represent the brand for their back-to-school campaign. The local clothing brand aims to convince teens to stand out from the crowd in school with their new line of clothes with bold, dramatic colors, and graphic prints with shades of emo rock and modern-goth style that speak about being fearless and unique.
Bum Equipment is available at all leading department stores nationwide.