Fashion

This Clothing Brand's New Swimsuit Campaign Is Not Photoshopped

And it stars body positivity advocate Charli Howard.
IMAGE Desigual | instagram.com/desigual

For so long, the fashion industry has made us believe that all models fronting their campaigns and editorials are genetically perfect. Stretch marks? What are those? Cellulite. You've got to be kidding.

Thankfully, that's slowly becoming less of the situation these days, with more and more brands trying to keep it authentic with the imagery they put out. Spanish high street chain Desigual is the latest to join the movement, after releasing a summer campaign that features zero retouching.

ADVERTISEMENT - CONTINUE READING BELOW

More from Candymag.com

Model and body positivity advocate Charli Howard stars in the photo shoot—sans Photoshop, of course.

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

In April, Charli sent an empowering message to her followers after she posted a photo on Instagram of her butt and thighs, cellulite and all. Part of her caption read, "I felt like my cellulite was shameful, or an oddity. It wasn't until I got older and saw other women's bodies that I realised HOW BLOODY NATURAL IT IS. It's nothing to be ashamed of... My cellulite isn't my favourite part of my body, nor is it something I shout from the rooftops about. But I know it doesn't make me any less ugly, or is something I need to feel embarrassed about."

ADVERTISEMENT - CONTINUE READING BELOW

This story originally appeared on Cosmo.ph.

* Minor edits have been made by the Candymag.com editors.

your REACTION
HEART

5

YAY

3

OMG

1

BOO

0

CUTE

0

EWW

0

/////////////////////////////
COMMENTS. JOIN THE DISCUSSION BELOW!
VIEW more ARTICLES ABOUT
Recommended Videos
About the author
Patricia Dayacap for Cosmo.ph
VIEW OTHER ARTICLES FROM Patricia Dayacap for Cosmo.ph
Comments
latest on CandyMag.com
 
x
Share
Sixteen exam takers from UST also made it in the Top 10 topnotchers.
 
x
Share
 
x
Share
Know that there's a huge difference between being assertive and being bossy.
 
x
Share
It's going to suck, but you'll be okay.
 
x
Share
The popular Korean girl group joins fellow Korean stars Park Shin Hye, Ji Chang Wook, and Park Seo Joon as the brand's Global Benchsetters.
 
x
Share
Carlos Yulo, Filipino gymnastics superstar, comes from humble beginnings.
 
x
Share
Knowing how to operate a vehicle is a good ~adulting~ skill to have.
LOAD MORE ARTICLES