Student-Owned Menswear Line With 1K IG Followers Managed To Raise P100K For COVID-19 Efforts

Get to know the up-and-coming fashion label called Cruz.
by Mylene Mendoza   |  May 3, 2020
Image: INSTAGRAM/CRUZ.MNL
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Staying at home during the enhanced community quarantine (ECQ) is in itself a big help to preventing the spread of COVID-19. Still, some of us can’t help but feel powerless while we’re stuck at home.

One student who owns an on-the-rise menswear label proves that, there’s always a way to help out if you’ve got the willingness to do it, regardless of how many followers you have on social media. We talked to Kyle Cruz, currently a sophomore at De La Salle University and learned some things about the up-and-coming fashion label Cruz MNL.

The brand was born right after Kyle graduated high school.

Cruz, the fashion label, was born in 2018 as Kyle’s way to feel a bit more independent from his family. “I was always into fashion and my family worked in that particular industry so I thought of taking advantage of my resources,” Kyles shares. “Ever since I’ve tried to grow step by step with the dream and goal of reaching a worldwide level for the brand in the next few years.”

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The brand carries minimalist streetwear items.

Cruz began primarily as a menswear line. Now the brand carries unisex items whose fit focuses on two on-trend themes—minimalism and streetwear. Kyle best describes the brand as, “sort of really focused on the everyday type of clothing but could still help you stand out without being too loud.”

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They were able to raise P100K for those affected by the ECQ.

For Kyle, what sets Cruz apart from other up-and-coming fashion labels in the local sartorial scene is its drive to give back to society. While they try to sustain the brand’s growth through whatever income they make, they still make it a point to lend a helping hand whenever and however they can. 

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During the ECQ, the brand began a fundraiser to gather finances for the homeless who had nowhere to go during the lockdown. The fundraiser was coordinated with DLSU and DLS-CSB, who have offered their buildings as temporary shelter for the homeless during ECQ.

Kyle shares, “[I am] lucky and blessed enough to have a home to stay in, [to have] food being served on the table, and my family and loved ones being healthy and safe while others are not. I used the brand as an avenue to inspire people, that they too are in that position to help and that a little help from a lot of people can go such a long way.”

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“There were some troubles along the way especially being in lockdown—mostly with logistics—but thankfully we still were able to reach our target of P100,000 which were distributed to a couple organizations and the no-work-no-pay sector.”

***

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Mylene Mendoza
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