Chicosci Remasters The Classic

Nike launches their new line of hoodies for their Holiday 2010 collection.
  |  Nov 30, 2010
photos courtesy of Nike Philippines
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Nike, one of the leading brands for sportswear, is launching their limited edition AW77 hoodies and chose Chicosci to be their endorsers for these colorful hoodies. Nike Philippines Country Marketing Manager Mae Dichupa says they chose Chicosci because of their unique style and individualism. "The have a Just Do It attitude and are very passionate about their music, which Nike appreciates," she shares.

For their 2010 Holiday collection, Nike re-mastered and readopted one of their signature products—the AW77, to bring out innovation and style to every individual. The Nike design team innovated a classic silhouette with the AW77 by retaining the original proportions of the hoodie and modernized them to fit the lifestyle of the youth of today. This season, the AW77 hoodie comes in 21 different colorways.

Check out the launch at Nike Park The Fort with the boys of Chicosci. The Nike AW77 hoodie will be available at Nike Park The Fort starting tomorrow for P4,295.

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