Fashion

A New Store Sails to the Philippines

120 Years of Petit Bateau's quality and charm, now available in the country!
PHOTOS Petit Bateau

Now on its 120th year, Petit Bateau (French for little boat), a high-end clothing brand originating from France, sailed its way to the Philippines as it opened its very first branch in the East Wing of Shangri-La Mall last April and another one in SM Aura Premier earlier this month.

The brand prioritizes fine craftsmanship without sacrificing style. In fact, almost 90% of their garments come from its own factories in France, Morocco, and Tunisia. Petit Bateau makes such clothing that people would say it is made out of 50% cotton and 50% love!

Although, it originally started out mainly as a children's brand in the market, the brand also has something for you, Candy Girls. Since 1995, they have partnered with established designers like Dider Ludot, Tsumori Chisato, and Carven to design daywear for young adults. In fact, the classic meriniere (sailor striped T-shirts) has been one of the signature designs of the brand since the 1970s.

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For their spring-summer 2013 collection, they released a very stylish line with a very classic and nautical vibe. As stated in its latest campaign, "For Never Old," the brand defends the child in all of us as the designs embody cheerfulness, spontaneity, and playfulness. Without fail, the brand still has that certain charm and good quality that has been their signature for 120 years.

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So, if you're searching for excellent quality and a classic yet spirited vibe, whether it's for your younger siblings, your mom, or even yourself, you can go visit their stores in the East Wing of Shangri-La Plaza and SM Aura Premier. For more on the store and its launch, click on the gallery below! Also, visit their Facebook page by keying in Petit Bateau PH and their Twitter @PetitBateauPH for updates.

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About the author
Cidee Despi
Candymag.com Correspondent
She is a liberal arts student by weekdays and a fanatic of everything art every day. Her hobbies include getting emotional over really good mixtapes and spoken word poetry.
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Katherine Go 2 days ago

Cold Food

The most thrilling and delightful moment of any school day is opening up your baon during breaks. There is always so much excitement in unveiling your homemade meal and snacks housed inside matching heat-insulating containers. Because preparing packed meals is an age-old tradition of showing parental love, loved ones pour effort into curating a nutritious meal accompanied by a selection of side dishes, desserts, and beverages daily; it reminds us that we are being taken care of, even from far away.

Baon plays a significant role in a Filipino childhood. Almost every Filipino child comes to school with baon made especially for them by their parents or household helpers. Even Filipinos in the labor force continue to bring baon for varying reasons: to save money, recycle leftovers, cater to personal taste, or attend to special needs. Nonetheless, eating your baon is a heart-warming experience that allows Filipinos to bring a piece of home along with them wherever they go.

Even other cultures practice making packed lunch. In Japan, mothers create bento--Japanese meals in partitioned boxes. Because of the popularity of bento, trends have emerged, such as the Kyaraben, or character-themed bento. Naturally, Japanese parents and students began competing for who had the cutest and tastiest bento, and this is similar to what I have witnessed in my own childhood. I remember seeing my classmates sharing their snacks and lunches. They would compare and boast about their parents' or yayas’ cooking. In my case, I never had the chance to join in the competition or indulge in homemade cooking. Up until this day, I have never brought any baon to school.

For a long time, I envied others. As trivial or petty as it may seem, not having baon became a problem for my grade school self. During that time, I had to sit in a separate cafeteria away from my friends because the kids who bought food were assigned to sit elsewhere. You could consider me spoiled, but I wanted to experience something most kids did. I had food at home, so what made it so hard to bring some with me to school?

Now that I am on my final year in high school I have come to realize the benefits of purchasing my own food. Since I spent on food everyday, I learned to budget my allowance at a young age. Over the years, I learned to practice self-control whenever I wanted to eat more greasy fries and drink sweetened beverages. I have tasted the strangest viands at the school cafeterias, and I have repeatedly satiated myself over my latest delicious discoveries. Despite the struggles, I am thankful that I have never had baon because of what I have learned. Not to mention, I never had to experience eating cold food.

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