It's easy to opt for something grand over anything simple—especially with Sharpay Evans' iconic line: "Bigger is better and better is bigger" in High School Musical 3. While some might think a simple design is boring, these homegrown brands prove that simple can be striking, too. Let's not forget that their items are very Instagram-worthy, too!

Rhipes Backyard

The owner's passion for selling things started young—14-years old, to be exact. Since then, her business-savvy side has led her to cultivate a big following among Millennials and Gen Zs alike as a dapper clothing line for stylish girls. Rhipes Backyard's style is inspired by the modern, everyday Filipina while still catering to the fast-paced lifestyle with its RTW type of clothing. Their pieces range from solid colors to subtle prints, perfect for the college girl on-the-go!

Cool Girls Club

The CGC is known for selling arts and crafts items—from pins to patches—and even eyewear! They cater to millennials with a penchant for pop culture references like a Kanye wrapping paper ("I love you like Kanye loves Kanye," anyone?) Their Instagram feed screams goals as it is carefully curated that fits the Gen Z's taste.

Private Storey

Who says you can't be chic even while asleep? Private Storey has sleepwear and loungewear for the modern woman. With their pieces made from smooth silk, you'll wake up feeling glamorous in your fave shade of millennial pink or beautiful pastels. Now that's one way to make you look forward to catching up on more sleep!

Know any new local brands we should check out? Let us know below!