There's no doubt that Koreans are trendsetters—in the entertainment industry, in the fashion scene, but most of all, in the beauty department. K-beauty has singlehandedly reinvented the whole skin care routine and they started the whole cushion compact trend, too!
Unlike the bold looks that are fierce and trendy, K-beauty focuses more on natural makeup and bringing out one's softer side. While it isn't as eye-catching and attention grabbing like the strong eyeliner art trend of the West, it's just as striking in its own soft and subtle way.
Wondering how you can score an A in K-beauty? Watch the video below where Korean model Hoyeon Jung shows Vogue how she aces the K-beauty game effortlessly, and how you can, too!
Are you in awe of the K-beauty magic, too? Let’s talk beauty!