Beauty girl or not, through the years we have seen a lot of developments in the fashion and beauty industry. Slowly but surely, fashion and beauty have been opening themselves up to different possibilities and aren't as stringent as they used to be. If you don’t know what we're talking about, think about the emergence of more body-positive figures in fashion like Ashley Graham or Iskra Lawrence, the clamor for better representation in fashion ads, or even the demand for more sustainably-sourced clothing. Fashion and beauty definitely continues to evolve and for the better, too.
Back in the day, the criteria to be the face of a beauty brand is pretty limited. Straight blonde hair, a slim figure, and a conventional pretty face. But now, the beauty scene has opened itself up to diversity. Now, we see girls with color gracing a beauty brand's major ad, girls with wild, fiery curls take center stage in a cosmetics campaign, but what's more shocking and definitely unconventional, beauty brands are starting to introduce male ambassadors, too. For example, Maybelline New York managed to cop Manny Gutierrez, a makeup artist with 3.2 million followers on Instagram, to be its ambassador. “I think boys deserve just as much cosmetic recognition” his bio on Instagram reads and we couldn’t agree more!
Last year, CoverGirl stunned the world when they announced their first ever CoverBoy, a then 17-year-old James Charles. This easy, breezy, and beautiful teen who initially started his Instagram to inspire others and challenge himself said that “anyone and everyone can wear makeup” and James' success and popularity is definitely proof of that.
These two announcements are majorly important, and certainly shook not just the beauty scene, but the world in a great way—especially in a time where people clamor for more inclusivity and acceptance. These new campaigns openly proved that guys' brows can certainly be on fleek, that their eye shadow game can pop, and that their lip game can be absolutely fierce, too!
The emergence of male ambassadors for big beauty companies slowly, but surely breaks down gender stereotypes and the stigma that is so often associated with men and beauty.
Traditionally, and even until now, beauty has always been seen as more of a "girl thing," and not something for the boys. That's an absolute shame considering that nobody should be discriminated by the way they choose to express themselves. There are tons of great male makeup artists, experts, and makeup enthusiasts—Paolo Ballesteros with his awesome beauty replications of celebs, the Cast of RuPaul's Drag Race (they have mad skills!), as well as the talented and hilarious Bretman Rock, just to name a few. Shouldn't boys be included in the beauty equation too?
Beauty is for everyone—it doesn't and should never discriminate.
In the area of beauty, people can bond and learn tips and tricks from each other—regardless of gender, race, and so much more barriers we confine ourselves in. Beauty is without borders—anyone and everyone can have a shared appreciation and interest for it.
Remember that no matter what gender you are, you deserve to express yourself freely in a way that makes you happiest.
With inclusive campaigns gaining more steam, we can't wait to see what's in store for beauty in the future. But one thing's for sure, this beauty revolution is a leap in the right direction, towards inclusiveness, acceptance, and love. What could be better than that?