Here's Why TikTok's 'Backward Makeup' Trend is the Next Contour Hack You Should Try

by Patricia Melliza for   |  Feb 1, 2023
Image: (LEFT TO RIGHT) Instagram/maryphillips, TikTok/louiseiya
Share This!

There are *a lot* of beauty hacks you can find on TikTok, and the newest one that's going viral recently is so interesting—it'll change how you apply your makeup!

Most of us were taught to apply foundation and concealer before going in with the bronzer. There's totally nothing wrong with that, but if you want to achieve more natural-looking sculpted cheekbones, you might want to contour your face before doing anything else.

Celebrity makeup artist Mary Phillips uses this special technique (otherwise known as the "backward makeup hack") on supermodels Kendall Jenner and Hailey Bieber.

hailey bieber

Tara Sigari, the content creator who was one of the first to share the hack, gushed about how it made her face look "sculpted" and "glowy". She started the tutorial by contouring her face and concealing her undereye area. Then, she used a fluffy powder brush to apply and blend her foundation in circular motions. Lastly, she applied some blush—and that's it!

@tarasigari #greenscreen if you're anything like me you love @kendalljenner and @haileybieber makeup looks! I'm such a big fan of @maryphillipsmakeup so I did some research to see how she creates these natural looking yet sculpted makeup looks on celebrities ???? #kendalljennermakeup #haileybiebermakeup #makeup #makeuptutorial #basemakeup #skinmakeup #celebritymakeup #makeuphacks #dewyskin ##contour##foundationhack ? Tara sigari - TARA SIGARI MAKEUP FASHION

Filipino TikTokers have been trying out the game-changing hack, too, and the results were pretty impressive.

TikToker @louiseiya loved how her contour looked so "natural".

@louiseiya have u tried this?? ???? #maryphillipsmakeup #maryphillipshack #contourtechnique #foundationhack #makeuphacks ? Flowers - Miley Cyrus

"Ito na 'yung pinaka-maganda na [makeup] technique na nakita ko sa TikTok," noted content creator @bong.gonzales.

@bong.gonzales MARY PHILLIPS' MAKEUP TECHNIQUE! #beautyph ? original sound - Bong Gonzales

As seen on TikToker @y.sabby, this viral technique helps give you that "lit-from-within; kind of glow.

@y.sabby It waaaaas gorjas! #makeup #underpainting #maryphillips #maryphillipsmakeup #foryou ? Escapism. - Super Sped Up - RAYE

Have you tried this beauty hack? Let us know in the comments section!

This story originally appeared on

* Minor edits have been made by the editors.

watch now
How do you feel about this article?
About the author
Patricia Melliza for
How do you feel?
Click on your mood to read related stories