'True Beauty' Star Hwang In Yeop Is the New Face of BYS Philippines

Here's why the brand thinks he's the perfect fit!
by Mylene Mendoza   |  Sep 29, 2021
Image: Courtesy of BYS Philippines
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K-drama star Hwang In Yeop officially joins the BYS Philippines family as the brands latest ambassador! The Korean actor has appeared on various Korean titles such as The Tale of Nokdu and 18 Again. He received further recognition after starring in the 2020 K-drama True Beauty alongside Moon Ga Young and Cha Eun Woo.

Hwang In Yeop for BYS Philippines

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Hwang In Yeop's participation in True Beauty resonated with BYS Philippines' 2021 campaign, Uncover Beauty, further prompting the brand to invite him as their new face. "Signing on Hwang In Yeop as our endorser is a statement about our stubborn assumptions concerning gender and beauty. This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty," iFace General Manager Angie Goyena shares.

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Together with the reveal of Hwang In Yeop as the brand's new endorser, BYS Philippines also launched its Skin by BYS Minis line, which is a special offering of the brand's skincare line at a more affordable price point and easier-to-carry packaging—perfect for skincare newbies who want to start building their own skincare routines.

Hwang In Yeop for BYS Philippines

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One Skin by BYS Minis set worth P1,799 includes six mini versions of Skin by BYS products: the Extra Gentle Milk Jelly CleanserExtra Hydrating Balancing TonerExtra Glow Brightening SerumExtra Glow Face CreamExtra Brightening Eye CreamExtra Effortless Pore Perfecting Sunblock, andget thistwo limited-edition Hwang In Yeop photocards.

Hwang In Yeop for BYS Philippines

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Ready to cop a Hwang In Yeop x Skin by BYS Minis set for yourself (or a fellow K-drama fan)? Skin by BYS is exclusively available at Watsons, The SM Store, and online on AmorfiaWatsons and ShopSM.

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Mylene Mendoza
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