Beauty

7 Filipino Makeup Brands And Their Best Selling Products

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IMAGE (LEFT TO RIGHT) INSTAGRAM/LIPPINAS, INSTAGRAM/COLOURETTE.COSMETICS

With so many cosmetics brands available on the market, it can kind of get overwhelming to narrow our choices down. While international shipping is put on hold because of quarantine restrictions, getting our makeup fix has proven difficult at the moment. Which is why now is probably the perfect time to get ourselves acquainted with Filipino makeup brands.

The advantage of trying out homegrown makeup products is that they are made to specifically meet the beauty needs of Filipinos. More often than not, the product shades are more inclusive and friendly to morena skin tones. The price points are also reasonable and budget-friendly.

Despite catering to Filipino beauty, various homegrown beauty labels have already made waves internationally. Others are slowly but surely making their brand known, too. If you want to support local businesses while getting your makeup needs met, here are seven homegrown makeup brands to check out when you go on your next online shopping sesh.

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Don't know where to start or what to buy from each brand? No worries, we reached out to each of these brands to ask for the most popular and best-selling products currently available that have been tried and tested by your fellow makeup enthusiasts.

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BLK Cosmetics

Instagram: @blkcosmeticsph

BLK Cosmetics is a local cruelty-free makeup brand that launched in 2017. It was founded by local actress Anne Curtis in partnership with entrepreneur Jacqe Yuengtian Gutierrez. The name “blk” comes from the color black which Anne describes as “something timeless, elegant, and uncomplicated”, living up to its philosophy of “beauty made simple.” 

The brand’s best-selling products are:                   

Creamy All-Over Paint in Watermelon and Daffodil, P399

 

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Skin Tint Sun Shield SPF 30 in Vanilla, Butterscotch, Almond, and Chestnut, P499

Birthday Sparkle Gloss in Confetti, P379

 

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Careline

Instagram: @carelineph

As the ‘little sister’ of local cosmetics brand Ever Bilena, Careline specifically caters to young Filipinas who want trendy and first-rate makeup products that are available at an affordable price point. The brand has tapped young stars like Andrea Brillantes and PBB couple Lou Yanong and Andre Brouillette as its ambassadors. 

The brand’s best-selling products are: 

Best Brow Liner in Taupe, P165

 

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Graph Ink Liner, P180

 

Colourette

Instagram: @colourette.cosmetics

Colourette is a homegrown cosmetics label established in 2015 by Nina Elline Dizon. The brand focuses on multi-purpose products with shades that complement Filipina skin.

The brand’s best-selling products are: 

Colourtints in Fresh and Matte, P299

 

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Lip Pinas

Instagram: @lippinas

Lip Pinas is a new and purely online makeup brand founded in October 2019. The brand lives by the tag line, “Gawa ng Filipina, para sa Filipina.” After almost a year, the brand currently has seven different products, all paraben-free and cruelty-free.

The brand’s best-selling products are: 

Kulay Tinted Lip Balms, P199/pc or P650/set

 

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Moone Beauty

Instagram: @moone.beauty

Another relatively new local cosmetics brand is Moone Beauty which was launched in February just this year. “Our goal was to create something easy to use, that even makeup newbies would be comfortable using,” the brand shares.

The products of the makeup brand come in sleek, warm-toned, shimmery packaging. They are also made to cater to all skin tones. On Moone’s name and philosophy, they share, “Inspired by the radiant gleam of the moon, our mission is to highlight the beauty in all your phases—Reveal theglow in you.”

The brand’s best-selling products are:

Glow Bomb body gel-oil, P599

 

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Glowgasm liquid highlighters, P349

  

Skin Foundry

Instagram: @skinfoundry

Skin Foundry is a homegrown beauty label established in 2018. The brand produces cruelty-free and all-natural makeup products at prices that won’t break the bank.

The brand’s best-selling products are: 

Blushed in Spiced Latte, P150

 

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Pocket Blush in Sun-Kissed, P165

Squad Cosmetics

Instagram: @squadcosmetics

Squad Cosmetics is a local beauty brand that specifically caters to younger generations, particularly Gen Z. Because of their young target market, the brand offers affordable and cruelty-free products.

The brand’s best-selling products are:

Peach Eyeshadow Palette, P199

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Softmatte in Courageous, P149

Multi-Purpose Mousse Cream in Gleeful, P149

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Mylene Mendoza
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They say time heals all wounds, but it has been ages - is heartbreak exempted?

I have forgotten when was the last time we shared a smile - the last time when I saw the glow in your eyes and the last time when you whispered an I love you to me. I have forgotten when, but here I am - writing to you again.

I do not know if you will read this or you will just add this one to my proses and poems that you left unread, but you see, I am still hoping. I am mailing the pain of us to the gods out there - hoping they can take the pain away. I should have gotten over you, but instead of forgetting and accepting our ending, I am writing about us in tissue sheets, carving about us on trees, telling about us on the back of my journals, hoping that a thousand or a million write ups about us, can make me forget about what happened.

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No matter how hard I try to silence those and put it at the back of my mind, those ring back, playing like the favorite song we used to listen. They say heartbreaks turn into poetry and that is what happening to us - but poetry should be dulcet and dreamy, why does ours sound like pain and agony? They say time heals all wounds, but it has been ages - is heartbreak exempted? Darling, I guess not.

Anne Luna 2 hours ago

This is a drawing and a poem I’ve made for a summer love. Our time together was short-lived but the feelings were not.

“God’s Gift”

On a platform we stand

Faces seen all in a blur

Relentless searching led by a spur

To find someone, to feel something

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To look for one man’s treasure

Somewhere as ephemeral, as fragile

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In the midst of the desert

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Of old and battered houses on winter?

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A sly fox? A ruthless hunter?

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Rushed for a hug, now no hesitating

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Unbounded joy brought by your presence

Paralleled with the perennial ache of your absence Yearned for and offered seventh heaven

Now the heart weeps for evanescence

A mirage, to be the fair maiden The sorrow to find out I’d end up our own villain

But all’s well for you are but a distant dream Gamaliel, You are, I knew it from the very beginning .

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