7 Filipino Makeup Brands And Their Best Selling Products

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by Mylene Mendoza   |  Jul 11, 2020
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With so many cosmetics brands available on the market, it can kind of get overwhelming to narrow our choices down. While international shipping is put on hold because of quarantine restrictions, getting our makeup fix has proven difficult at the moment. Which is why now is probably the perfect time to get ourselves acquainted with Filipino makeup brands.

The advantage of trying out homegrown makeup products is that they are made to specifically meet the beauty needs of Filipinos. More often than not, the product shades are more inclusive and friendly to morena skin tones. The price points are also reasonable and budget-friendly.

Despite catering to Filipino beauty, various homegrown beauty labels have already made waves internationally. Others are slowly but surely making their brand known, too. If you want to support local businesses while getting your makeup needs met, here are seven homegrown makeup brands to check out when you go on your next online shopping sesh.


Don't know where to start or what to buy from each brand? No worries, we reached out to each of these brands to ask for the most popular and best-selling products currently available that have been tried and tested by your fellow makeup enthusiasts.

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BLK Cosmetics

Instagram: @blkcosmeticsph

BLK Cosmetics is a local cruelty-free makeup brand that launched in 2017. It was founded by local actress Anne Curtis in partnership with entrepreneur Jacqe Yuengtian Gutierrez. The name “blk” comes from the color black which Anne describes as “something timeless, elegant, and uncomplicated”, living up to its philosophy of “beauty made simple.” 

The brand’s best-selling products are:                   

Creamy All-Over Paint in Watermelon and Daffodil, P399

Skin Tint Sun Shield SPF 30 in Vanilla, Butterscotch, Almond, and Chestnut, P499

Birthday Sparkle Gloss in Confetti, P379


Instagram: @carelineph

As the ‘little sister’ of local cosmetics brand Ever Bilena, Careline specifically caters to young Filipinas who want trendy and first-rate makeup products that are available at an affordable price point. The brand has tapped young stars like Andrea Brillantes and PBB couple Lou Yanong and Andre Brouillette as its ambassadors. 

The brand’s best-selling products are: 

Best Brow Liner in Taupe, P165

Graph Ink Liner, P180


Instagram: @colourette.cosmetics

Colourette is a homegrown cosmetics label established in 2015 by Nina Elline Dizon. The brand focuses on multi-purpose products with shades that complement Filipina skin.

The brand’s best-selling products are: 

Colourtints in Fresh and Matte, P299

Lip Pinas

Instagram: @lippinas

Lip Pinas is a new and purely online makeup brand founded in October 2019. The brand lives by the tag line, “Gawa ng Filipina, para sa Filipina.” After almost a year, the brand currently has seven different products, all paraben-free and cruelty-free.

The brand’s best-selling products are: 

Kulay Tinted Lip Balms, P199/pc or P650/set

Moone Beauty

Instagram: @moone.beauty

Another relatively new local cosmetics brand is Moone Beauty which was launched in February just this year. “Our goal was to create something easy to use, that even makeup newbies would be comfortable using,” the brand shares.

The products of the makeup brand come in sleek, warm-toned, shimmery packaging. They are also made to cater to all skin tones. On Moone’s name and philosophy, they share, “Inspired by the radiant gleam of the moon, our mission is to highlight the beauty in all your phases—Reveal theglow in you.”


The brand’s best-selling products are:

Glow Bomb body gel-oil, P599


Glowgasm liquid highlighters, P349

Skin Foundry

Instagram: @skinfoundry

Skin Foundry is a homegrown beauty label established in 2018. The brand produces cruelty-free and all-natural makeup products at prices that won’t break the bank.


The brand’s best-selling products are: 

Blushed in Spiced Latte, P150

Pocket Blush in Sun-Kissed, P165

Squad Cosmetics

Instagram: @squadcosmetics

Squad Cosmetics is a local beauty brand that specifically caters to younger generations, particularly Gen Z. Because of their young target market, the brand offers affordable and cruelty-free products.

The brand’s best-selling products are:

Peach Eyeshadow Palette, P199

Softmatte in Courageous, P149

Multi-Purpose Mousse Cream in Gleeful, P149


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Mylene Mendoza
Candy Staff Writer
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