10 K-Beauty Makeup Products That Are Actually Worth the Hype

by Isha Fojas for Preview.ph   |  Mar 18, 2023
Image: (LEFT TO RIGHT) Instagram/dasique_official, Instagram/romand_jp
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If you’re a fan of all things beauty, then you know what a huge impact the Hallyu wave has made to the industry. K-beauty has inspired countless trends featuring radiant and dewy complexions, unique makeup looks, and intense skincare routines that we couldn’t help but buy into. 

Want to know what exact products Koreans are really obsessed with? Ahead, we list down 10 makeup products that almost every girl in Korea loves, how much they cost, and where you can shop them.

SHOP: 10 Best Korean Makeup Products Loved By Almost Every Girl in Korea

ICYDK, Korea has a popular drugstore called Olive Young, which is essentially the go-to place of every Korean for all things beauty. Every year, they hold the Olive Young Awards, which honors the most outstanding brands and top-selling beauty products of that year. These are the top winners from 2022:

1. CLIO Kill Cover The New Founwear Cushion

Ranked first place for base makeup is CLIO's Kill Cover The New Founwear Cushion. Cushion type foundations are incredibly popular in Korea. Not only do they come in cute packaging, like this limited edition cat compact, but they're also super convenient for when you're on-the-go and need to refresh and retouch your makeup. This particular cushion is loved by most Koreans because it can seamlessly cover your pores without making your skin look cakey. 

best korean makeup products kbeauty

Kill Cover The New Founwear Cushion SPF50+ PA+++, P1922, CLIO, Shopee

2. Too Cool For School Art Class by Rodin Shading 

A must-have in every Korean girl's makeup bag is Too Cool For School's Art Class three-shade contour palette. Because of its popularity, it's already deemed a cult beauty product in Hallyu land, even consistently landing the number one spot for color makeup in the Olive Young Awards from 2018 all the way to 2022. The different shades allow you to shade different parts of the face for a natural contour effect. It comes in two shades, one for cool-toned skin and the other for warm-toned.

best korean makeup products kbeauty

Art Class By Rodin, P490, TOO COOL FOR SCHOOL, Lazada

3. Dasique Shadow Palette 

In the past years, we've seen a growing trend in minimalism in beauty. With the rise of the clean girl aesthetic and the no-makeup makeup look, it make sense that a toned-down makeup palette such as Dasique's #7 Shadow Palette, aptly named Milk Latte for its range of neutral matte shades, rose to third place in the Olive Young Awards color makeup category. The palette consists of nine eyeshadow colors including one pearlescent shade and two jelly-type glitter shadows for that instant brightening effect without the mess. 

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best korean makeup products kbeauty

Shadow Palette, P1890, DASIQUE, Lazada

4. Clio Kill Lash 

Get sky-high lashes with zero clumping and smudging with CLIO Kill Lash mascara. Ranking first in the Olive Young Awards' eye makeup category, this long-lasting, waterproof, and extra volumizing mascara rightly deserves its spot at the top. 

best korean makeup products kbeauty

Kill Lash Superproof Mascara, P1017, CLIO, Shopee

5. Clio Kill Brow Auto Hard Brow Pencil 

Bagging the top two spot in the eye makeup category is the Kill Brow Auto Hard Brow Pencil. It's made with a hard-type formula, specifically for ease of gliding even on oily surfaces. The diagonal tip was designed to draw on the shape of the brow in one swipe, making it the perfect eyebrow pencil for beginners who worry about getting even brows. 

best korean makeup products kbeauty

Kill Auto Hard Pencil, P1130, CLIO, Shopee

6. KISSME Heroine Make Smooth Liquid Eyeliner 

Coming in at third place for the eye makeup category is cult product KISSME Heroine Make Smooth Liquid Eyeliner. Although this is technically a Japanese makeup product, it's gained popularity even among Koreans. It has an ultra fine tip for precise liner application. Plus, it's extremely waterproof and sweatproof.

best korean makeup products kbeauty

Heroine Make Smooth Liquid Eyeliner Super Keep, P720, KISSME, Zalora

7. Rom&nd Juicy Lasting Tint

Rom&nd's Juicy Lasting Tints rose from the art director's pick in 2021 to the number one spot in 2022 for the lip makeup category. The iconic tints are perfect for achieving the jelly-lip look. It also contains real fruit extracts that are both nourishing and hydrating, giving you glossy and plump lips. The best part is the tint lives up to its name, with the color really lasting throughout the day.

best korean makeup products kbeauty

Juicy Lasting Tint, P818, ROM&ND, Lazada

8. Peripera

For years, Peripera's Ink Airy Velvet took the top spots in the Olive Young Awards. But with glossy lips making a comeback and matte lips taking a stepback, it was replaced with their newest Ink Mood Glowy Tint, specifically the shade 03 Rose in Mind which became the art director's pick for 2022. This tint, like Rom&nd's Juicy Lasting Tints, is used to achieve jelly-like lips.

best korean makeup products kbeauty

Ink Mood Glowy Tint in 03 Rose in Mind, P649, PERIPERALazada

9. Banila Co Prime Primer Finish Powder

If you have tons of skin texture or notice your makeup breaking down from the oils, Banila Co's Prime Primer Finish Powder is just what you need. This lightweight translucent powder instantly blurs your pores, leaving you with flawless looking skin all day long. It's last year's art director's pick for base makeup, and rightfully so. 

best korean makeup products kbeauty

Prime Primer Finish Powder, P1500, BANILA CO, Lazada

10. Fillimilli Eye Makeup Brush Set

To finish off the list, the number one product in beauty tools: Fillimilli's Eye Makeup Brush Set, which contains all the essential eyeshadow brushes you'll ever need. It has an angled shadow brush, a base shadow brush, a point shadow brush, a blending brush, and an eyebrow brush that can also double as an eyeliner brush. 

best korean makeup products kbeauty

Eye Makeup Brush Set, P1800, FILLIMILLI, Lazada

This story originally appeared on Preview.ph.

* Minor edits have been made by the Candymag.com editors.

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