If you’re a fan of all things beauty, then you know what a huge impact the Hallyu wave has made to the industry. K-beauty has inspired countless trends featuring radiant and dewy complexions, unique makeup looks, and intense skincare routines that we couldn’t help but buy into.
Want to know what exact products Koreans are really obsessed with? Ahead, we list down 10 makeup products that almost every girl in Korea loves, how much they cost, and where you can shop them.
SHOP: 10 Best Korean Makeup Products Loved By Almost Every Girl in Korea
ICYDK, Korea has a popular drugstore called Olive Young, which is essentially the go-to place of every Korean for all things beauty. Every year, they hold the Olive Young Awards, which honors the most outstanding brands and top-selling beauty products of that year. These are the top winners from 2022:
1. CLIO Kill Cover The New Founwear Cushion
Ranked first place for base makeup is CLIO's Kill Cover The New Founwear Cushion. Cushion type foundations are incredibly popular in Korea. Not only do they come in cute packaging, like this limited edition cat compact, but they're also super convenient for when you're on-the-go and need to refresh and retouch your makeup. This particular cushion is loved by most Koreans because it can seamlessly cover your pores without making your skin look cakey.
Kill Cover The New Founwear Cushion SPF50+ PA+++, P1922, CLIO, Shopee
2. Too Cool For School Art Class by Rodin Shading
A must-have in every Korean girl's makeup bag is Too Cool For School's Art Class three-shade contour palette. Because of its popularity, it's already deemed a cult beauty product in Hallyu land, even consistently landing the number one spot for color makeup in the Olive Young Awards from 2018 all the way to 2022. The different shades allow you to shade different parts of the face for a natural contour effect. It comes in two shades, one for cool-toned skin and the other for warm-toned.
Art Class By Rodin, P490, TOO COOL FOR SCHOOL, Lazada
3. Dasique Shadow Palette
In the past years, we've seen a growing trend in minimalism in beauty. With the rise of the clean girl aesthetic and the no-makeup makeup look, it make sense that a toned-down makeup palette such as Dasique's #7 Shadow Palette, aptly named Milk Latte for its range of neutral matte shades, rose to third place in the Olive Young Awards color makeup category. The palette consists of nine eyeshadow colors including one pearlescent shade and two jelly-type glitter shadows for that instant brightening effect without the mess.
Shadow Palette, P1890, DASIQUE, Lazada
4. Clio Kill Lash
Get sky-high lashes with zero clumping and smudging with CLIO Kill Lash mascara. Ranking first in the Olive Young Awards' eye makeup category, this long-lasting, waterproof, and extra volumizing mascara rightly deserves its spot at the top.
Kill Lash Superproof Mascara, P1017, CLIO, Shopee
5. Clio Kill Brow Auto Hard Brow Pencil
Bagging the top two spot in the eye makeup category is the Kill Brow Auto Hard Brow Pencil. It's made with a hard-type formula, specifically for ease of gliding even on oily surfaces. The diagonal tip was designed to draw on the shape of the brow in one swipe, making it the perfect eyebrow pencil for beginners who worry about getting even brows.
Kill Auto Hard Pencil, P1130, CLIO, Shopee
6. KISSME Heroine Make Smooth Liquid Eyeliner
Coming in at third place for the eye makeup category is cult product KISSME Heroine Make Smooth Liquid Eyeliner. Although this is technically a Japanese makeup product, it's gained popularity even among Koreans. It has an ultra fine tip for precise liner application. Plus, it's extremely waterproof and sweatproof.