Beauty
Beauty Match: East vs West
Not all trends are alike.
IMAGE Irene Kim | instagram.com/ireneisgood, Taylor Hill | instagram.com/taylor_hill ART Clare Magno

With all the beauty trends you hear about online and read about in magazines, it can be difficult to choose which one to try first. But like beauty products, some might be more suitable for your Asian skin and features. 

At the launch of The Face Shop's cushion compact, chief makeup artist Marge Apacible showed the signature makeup trends in Korean beauty. Here are a few key learnings we picked up from that afternoon.

K-contouring

Contouring is fast becoming the go-to makeup trick when it comes to emphasizing certain parts of the face—like your jawline, cheekbones, and nose. If you're familiar with the Kardashian school of kontouring (see what we did there?), you know that it's all about distinct lines that cut your face into edges and corners. But in K-beauty, it's all about the V-shape—contouring from the cheeks to the chin in a V-shape to create the illusion of a slimmer face. 

K-concealing

In Western trends, the idea is to conceal imperfections such as dark circles under your eyes and eyebags. But in Korean beauty, they actually "draw" eyebags to give their face some dimension.

K-lips

Beauty brands have all come up with their own versions of the gradient lippie. But you know that the Korean beauty brands have always been the proponent of this trend. This time around, the gradient lip is no longer just 1-2 colors. The trend is now to do even more shades to achieve the seamless gradient on the lips. If Western beauty is all about definition and lines, K-beauty is all about soft and blurred lines.

What beauty trends do you usually follow when it comes to makeup?

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About the author
Macy Alcaraz
Editor in Chief, candymag.com
When she's not busy online, she's in the kitchen on a mission to make the world a better place one bite at a time.
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