Long before CoverGirl launched its cosmetics line in the country, you've probably already heard of the brand on Tyra Banks's ANTM, where the aspiring models didn't just compete for a modeling contract, they also competed for the much-coveted title of being a CoverGirl. Now, CoverGirl is making a lot of positive noise in the World Wide Web as they announced the new face of their brand today.

James Charles may be an unconventional choice for CoverGirl, but we totally agree that he deserves to be called the first CoverBoy because this 17-year-old makeup artist slays the beauty department like a boss! Don't believe us? Scroll down as we list down all the cute beauty looks you need to cop from this teen beauty maven now!

Plum Perfect

Vampy plum lips are all the rage these days, but you can take your beauty look up a notch by pairing your bold lip with an equally bold plum eye game!

Naturally glam

It's no secret that a no makeup-makeup look can sometimes be a lot more challenging to create than a full face, but James shows us exactly how you do a natural glam face with his barely there shadows and lip that's breathtakingly beautiful. Seriously, how does this guy do it?!

Classic Beauty

A retro brown lip may be trendy, but nothing beats the classic winged liner and red lip combo.

Edgy, Black Lips

Rocking a dark lip may be cool, but wearing a dark, black lip is another story. James proves that it is possible to rock a black lip game without looking like a goth. Be sure to keep the rest of your beauty look simple and fuss-free and let your lips do all the talking.

Get Lit!

One easy way to up the ante of your beauty look is by highlighting the key areas of your face. Go wild with your favorite highlighter and get your cheekbones to light up just like James’s!

Which of these beauty looks from James do you love the most?