10 Popular Makeup and Skincare Brands That Are *Worth* the Hype

Brands people would buy even if it isn't 11.11!
by Mylene Mendoza   |  Nov 12, 2020
Image: (LEFT TO RIGHT) Fresh Formula, Colourette Cosmetics
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Nowadays, there are plenty of beauty brands available on the market that it gets trickier to choose which ones are worth trying. Out of these brands, several labels have emerged due to the social media hype they’re being given by beauty influencers and beauty enthusiasts, but are they really all that good?

It doesn’t hurt to try them out for ourselves, but if you want to save some time and money on experimenting with different beauty products and go straight to trying out the ones that are rightfully receiving all the positive praise, we asked our followers to share the beauty brands they think are *worth* the hype they're getting and here's what they said:

Happy Skin

Happy Skin is a homegrown beauty brand that offers various makeup and skincare products. One of its faces is box office queen Kathryn Bernardo. They carry everyday essentials like lip tints and eyebrow products.


Happy Skin Lip & Cheek Tint, P279, Available on Lazada and Shopee


Colourette Cosmetics is another local makeup brand that received a lot of online hype. Rightfully so, especially for the brand's signature colourtint variants whose shades cater to morena skin tones.

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We heard you, Boss Babes! ???? Just a mini gift from us to you – we moved this special launch to an earlier date, so if you missed out in this morning's checkout fest, here's your chance to grab a few Colourette faves! ???? Our cult-fave Colourtint – in a fun mini size tonight at midnight on Shopee and Lazada! ???? Available in a LIMITED EDITION set of 5 of our bestselling shades for all Filipina skin tones: Zola, Emma, Ellie, Ocean, and Olive for only Php 699! ???????? With a FREE random Colourette Pocket Scrunchie included – fit up to 2 Mini Colourtints inside! ? Shop the Mini Colourtint Bundle this November 12 with free shipping on us! ???????? ????Mini Colourtint Bundle ?Php 699 ?3ml each Olive – cocoa brown Emma – rosy brown nude Ocean – caramel beige Zola – universally flattering terracotta Ellie – muted red brown ???????????????????????? ???????????????????????????????????? ???????????? ????????????????????, ???????????????????? ???????????????????????? ???????????????? ???????????? 50 ???????????? ???????? ???????????????? ???????????????????????????????? ???????????????????????????? ???????????????????????????? ????????????????????????????


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Colourette Cosmetics Colourtint, P299, Available on Lazada and Shopee

Sunnies Face

Sunnies Face is known for its #aesthetic and Instagram-friendly packaging, but many customers are also fans of the product's quality given its relatively budget-friendly price point.

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made it to Fluffmatte heaven ??????????

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Sunnies Face Fluffmatte, P395, Available on Lazada and Shopee


Maybelline has been a tried-and-tested brand on the market for years, especially because of its very affordable price points. They've since come out wih various products collections, like the coffee collection in wearable nude and coffee shades. 

Maybelline Superstay Matte Ink Coffee Collection Liquid Lipstick, P299, Available on Lazada and Shopee

Squad Cosmetics

Squad Cosmetics is an up-and-coming makeup brand catering to the younger generation. Aside from its cute packaging, the price point of their products are also student-friendly.

Squad Cosmetics Nude Eyeshadow Palette, P149, Available on Lazada and Shopee

The Ordinary

The Ordinary is an international skincare brand from a company called Deciem. Not only is it being hyped up for its quality products but also for its affordable price. 


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The Ordinary 100% Cold Pressed Virgin Marula Oil starts its journey in Southern Africa. This unrefined oil is extracted from the kernels of the fruits of Marula trees, before being bottled and lovingly shipped to you. ???? This lightweight formula is rich in antioxidants as well as oleic and linoleic acid. In a nutshell, Marula Oil aims to hydrate the skin whilst providing a radiant glow. It also helps to keep hair soft and manageable. ? Apply after water-based serums and before heavier creams. A couple drops of Marula Oil can also be mixed with your moisturizer for an extra hydration boost. For hair application, work a few drops through damp, clean hair daily or as needed. ? (CA$9.90/US$9.90/AU$18.30/£8.10/€9.90)

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The Ordinary 100% Cold Pressed Virgin Marula Oil, P900, Available on beautymnl.com


Celeteque is a trusted drugstore brand when it comes to skincare. They offer products like facial washes that cater to different skin types and concerns, moisturizers, and even sunscreens.


Celeteque Hydration Facial Moisturizer, P250, Available in Watsons stores


Cosrx is a Korean skincare brand trusted by many, especially when it comes to sensitive and acne-prone skin. It's a must-try for those who want to venture into K-beauty.

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Kim Soo Hyun embodies COSRX.?????? He's ?suave - criminally smooth and way too cool!?? ? A little like our Low pH Good Morning Gel Cleanser? ?????Gentle for a smooth effective cleanse free of irritation ? ????Low pH to protect and foster healthy skin ? ?????Hydrating to leave you feel refreshed and rejuvenated ? ? What COSRX product do you think Kim Soo Hyun best represents?? ? ?Expecting Tomorrow with COSRX x Kim Soo Hyun???????? ???? ???------------------------------????????????? ?????? ?Available at:?????????????????????? ????International shipping: @cosrx www.cosrx.com @stylekorean_global @yesstyle??????????? ????????USA:@anthropologie @ultabeauty @revolve @dermstore @oo35mm @asos_faceandbody @amazon?????????? ?Europe: @bootsuk @lookfantastic?????????? ????????Australia:@newface.au?????????? ????????Malaysia:?@watsonsmy @hermomy @shopee_my?????????? ????????Thailand:?@shopee_th @eveandboy @watsonsth?????????? ????????Vietnam:@watsonsvn?????? ????????Singapore:@watsonssg @shopee_sg?????????? ????????Philippines:@shopee_ph @theskincarecurator @beautymnl @watsonsph?????????? ????????Indonesia:?@sociolla @watsonsindo @shopee_id???????? ?????????Russia:@bonyaspouch?????? ?????? ??------------------------------???????? ????? ????#COSRX #expectingtomorrow #lowphcleanser #muse #kimsoohyun #cosrxkimsoohyun ?#psychobutitsokay ?#itsokaytonotbeokay #kbeauty ?#abcommunity #asianskincare #asianbeauty #skincarecommunity #koreanskincareroutine #beauty #beautyaddict #beautyjunkie #skincareaddict #skincarejunkie #skincarediary #skincareroutine #skincaretips #crueltyfree #skinfirst?

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Cosrx Low pH Good Morning Gel Cleanser, P650, Available on Lazada and Shopee

Fresh Formula

Fresh Formula is a local skincare brand that already has a cult following. Its the sister brand of another beloved homegrown beauty label, Colourette Cosmetics.

Fresh Formula Blemish Doctor Anti-Acne Facial Toner, P299, Available on Lazada and Shopee


Lush Cosmetics is known for its vegetarian and handmade products. The brand offers skincare goodies like masks, lotions, and bath bombs in the most pleasant fragrances. 

Lush Mask of Magnaminty Face and Body Mask, P625, Available on lush.com.ph or via The Specialist 


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Mylene Mendoza
Candy Staff Writer
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