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This Pinay-Made Font Is Inspired by the 'Salbabida,' Meant to Literally Save Lives

Every purchase will be donated to relief efforts for Typhoon Ulysses victims.
IMAGE FACEBOOK/Joanna Malinis

On November 12, several areas around the Philippines were left devastated by massive flooding due to Typhoon Ulysses. Places like Marikina, Rizal, and Cagayan had residents stranded on their roofs fighting for their lives.

Since then, plenty of non-governmental organizations and even individuals have taken the initiative to hold fundraisers to help out typhoon victims. One such individual is Joanna Malinis, a graphic designer and type designer who decided to use her skills to help out.

Joanna created a font she called "Salbabida Sans," inspired by the Filipino term for the flotation device. On the design, Joanna says, "The forms of this font mimic the inflated rubber vest or object that one can put on or hold onto to keep afloat in water."

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Aside from taking inspiration from the lifesaver, the font's purpose is to literally save lives because all of the proceeds from the 2020 sales made through purchasing the font will be donated to victims of Typhoon Ulysses as well as to the rebuilding of the art studio Bad Student. Bad Student is a Manila-based riso art studio whose living quarters and equipment were destroyed by the flood. Here's the aftermath:

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The font costs $5 or P242 but you can increase the price if you'd like to donate more. You may do so at tinyurl.com/salbabida or check Joanna's full Facebook post for more details.

To those who don't know: apart from being a graphic designer, I am also a type designer–which means I create fonts that...

Posted by Joanna Malinis on Friday, November 13, 2020

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Mylene Mendoza
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