Da Coconut Nut by National Artist for Music Ryan Cayabyab has become the latest dance craze to sweep across the world. On Facebook, thousands of users uploaded their videos dancing to a remix of the OPM song with the hashtag #TheCoconutChallenge. Dancer Matt Seffanina, who has over 2 million followers on Facebook, choreographed the dance moves, which quickly became viral after he uploaded it on his social media accounts.
Take a look at some of the videos uploaded on Facebook for #TheCoconutChallenge.
The Reason Behind #TheCoconutChallenge
American DJ and producer Dillon Francis was behind the remix of the iconic Filipino song. The remix is titled The Coconut Nut Malibu Remix.
#TheCoconutChallenge was initiated by rum company Malibu to raise awareness on the plight of small and medium enterprises in the U.S. that are severely affected by the ongoing COVID-19 pandemic.
The rum company pledged an initial $150,000 to the National Urban League to support businesses in the U.S., and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.
Dillon Francis explains how the Filipino song Da Coconut Nut ended up as the movement’s anthem. “The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.
For more information about #TheCoconutChallenge, follow this link.
This story originally appeared on Esquiremag.ph.
* Minor edits have been made by the Candymag.com editors.