With social media and digital content becoming a more mainstream form of earning, more and more people are turning to it as an official career path. That said, creating content as a career is becoming extra competitive, and you'd need to up your digital content game to stand out.
Among those killing it in the game rn is recording artist and YouTube content creator Donnalyn Bartolome. As of writing, the 27-year-old internet personality has 8 million subscribers on YouTube, 7 million fans on TikTok, and more than 6 million followers on Instagram. What's most notable, however, is her 15 million fans on Facebook, which is extra impressive considering she grew 7 million of those in just one year.
If you're interested to know how Donnalyn amassed social media success in a short span of time, read on for a few of her tried-and-tested tips about making content on Facebook (which could also be applicable to other platforms!).
Tips for growing your social media following, according to Donnalyn Bartolome:
1. Understand and listen to your audience.
One thing that gets people to click and consume your content is if it resonates with them personally. If you've already built a loyal following—no matter how small the scale may be—try to pay attention to what they love about your content and what they would want to see more or less of.
For Donnalyn, majority of her followers consisted of women, so she decided to share her personal experiences as a woman through her content, making sure it is authentic and relatable at the same time.
2. Stay true to who you are.
As much as we want our content to resonate with our audience, we also have to make sure it resonates with us and the principles we believe in. On top of that, it's also important to show our audience who we really are, regardless of what type of content we put out. For Donnalyn, even bite-sized content like Facebook and Instagram Stories already help in showing her followers unfiltered, authentic life updates.
3. Be consistent with your content schedule.
As the saying goes, consistency is key—even when it comes to content! Having a consistent posting schedule helps followers know when to expect new content from you and gives them something to look forward to as a fan.
4. Take risks and experiment with your content.
Growth involves stepping out of one's comfort zone, so if you're hoping to expand your reach, try exploring with other types of digital content instead of sticking to what you've always done. If you're primarily a video content creator, make bite-sized clips from your full-length vlogs to post on your IG reels or TikTok. If you want to try a new content format or explore a topic you haven't done before, it wouldn't hurt to try and see if it works for you.
Read more about Donnalyn's content strategy here.