Forbes compared Google's data collection to Facebook's and concluded that it's "no different" from the issues Facebook users are facing in terms of privacy. After Apple's new policy on privacy labels, internet search engine DuckDuckGo shared on Twitter just how much data Google was collecting—information which, according to them, took the tech giant months to share. According to DuckDuckGo's tweet, the kind of data Google and Google Chrome can collect from its users include, but are not limited to, location, browsing history, financial information, user content, identifiers (like user ID and device ID), contact information, and search history.
While Google assures that it does not use data from apps such as Gmail, Google Drive, Calendar, and Photos for advertising purposes, Forbes points out that Google Chrome is not part of this list.
Aside from its data collection, Google was also recently under fire in the U.S. after a lawsuit has been filed against the tech giant with regard to the browser's Incognito feature. The lawsuit claims that Google continues to track users and collect data from them even when in Incognito mode.
While Google tried to counter the lawsuit by saying that it explicitly informs users that the browser will still be able to collect information despite being in Incognito mode, a U.S. district judge has ruled that the lawsuit shall go forward.