Here's Why You Keep Getting Those Ads From Your Favorite Stores + Websites on Facebook

Have you ever heard of the *Off-Facebook Activity* tool?
by Louise Ferrer for Cosmo.ph   |  Jan 28, 2021
Image: Shutterstock
Share This!

Picture this: You're on Facebook and you're mindlessly scrolling through your feed. Maybe you're checking the pages of your favorite K-dramas or you know, trying to see what's been going on in your friends' lives. Suddenly, you see an ad for that cute pair of earrings na matagal mo nang gusto i-*add to cart*. It's as if Facebook just ~knows~ you. The truth is, they kinda do and they have a specific tool to know you even better.

If you've ever wondered why you always see ads from the online stores and websites you visit while you're scrolling on Facebook, it's because of the social network's Off-Facebook Activity tool. According to their Help Centre, it's a "summary of activity that businesses and organizations share with us about your interactions, such as visiting their apps or websites. They use our Business Tools, like Facebook Login or Facebook Pixel, to share this information with us."

ADVERTISEMENT - CONTINUE READING BELOW

So every time you open an app, log into an app through Facebook, search for an item, add an item to your shopping cart, and purchase an item, businesses and organizations track these "interactions" and share this data with Facebook. From this info, Facebook will ~personalize~ your experience, which explains why you see more relevant ads, specifically ones that they feel you'd be interested in. Here's a basic explanation of how it works:

CONTINUE READING BELOW
Featured Video
Off-Facebook Activity
FACEBOOK
ADVERTISEMENT - CONTINUE READING BELOW

And while this can be helpful for businesses and organizations, something about it feels kinda...off. I mean, your every move even outside Facebook is being tracked and used as data? If this is something that makes you feel uneasy, there's a way to disconnect your Off-Facebook Activity from your account. Keep reading and follow these steps below:

  1. Go to Settings.

    Off-Facebook Activity
    COURTESY OF LOU FERRER
  2. Scroll down until you see "Your Facebook Information." Select "Off-Facebook Activity."

    Off-Facebook Activity
    COURTESY OF LOU FERRER
  3. Here you'll see all the websites and apps that have shared your activity with Facebook. To disconnect, tap "Clear History."

    Off-Facebook history
    COURTESY OF LOU FERRER
  4. Once you're done, go back and manage your future Off-Facebook Activity settings by tapping "More Options."

    Off-Facebook history
    COURTESY OF LOU FERRER
  5. Select "Manage Future Activity."

    Off-Facebook Activity
    COURTESY OF LOU FERRER
    Off-Facebook Activity
    COURTESY OF LOU FERRER
    ADVERTISEMENT - CONTINUE READING BELOW
  6. Disable the "Future Off-Facebook Activity" toggle.

    Off-Facebook Activity
    COURTESY OF LOU FERRER
  7. It will display this prompt below. Select "Turn Off."

    Off-Facebook Activity
    COURTESY OF LOU FERRER

***

ADVERTISEMENT - CONTINUE READING BELOW

We're officially on Viber! Be part of our growing community and subscribe to Cosmopolitan Philippines now!

Follow Lou on Instagram.

This story originally appeared on Cosmo.ph.

* Minor edits have been made by the Candymag.com editors.

REAX!
How do you feel about this article?
About the author
Louise Ferrer for Cosmo.ph
VIEW OTHER ARTICLES FROM Louise
How do you feel?
Click on your mood to read related stories
The Latest
Miss Universe Thailand Amanda Obdam to Rabiya Mateo: "You're beautiful."
According to Miss Universe PH National Director Shamcey Supsup.
These illnesses caused them to take breaks from their activities.
LOAD MORE ARTICLES
CONNECT WITH US