"24/7," which is the first song off their latest album, gives fans a reflection of the boy's fun personalities. The song is nothing complicated and its party beat never dies down! Just like a good Big Time Rush episode, where you know the best parts are from beginning to end. Plus in this video, unlike usual boy band concepts, we get to see the heartthrobs without the screaming fans and instead are treated to each of the bandmate's quirky and funny characters during rehearsals. And we love that you can actually feel the authenticity in their gosh darn beautiful smiles. But between filming for their Nickelodeon show and recording music, BTR will start touring with Victoria Justice for her Summer Break tour which sort of explains why the music video shows them rehearsing a lot!
"24/7" premieres in Big Time Rush's episode, "Big Time Rides." Have you added the song to your playlist yet? Share your comments below!