Forbes Accused Kylie Jenner Of Lying About Billionaire Status, Kylie Responds
In March 2019, Kylie Jenner made headlines for being hailed by Forbes as the youngest self-made billionaire in the world, a feat that owed to her eponymous beauty brand Kylie Cosmetics. What started out as a lip kit business eventually expanded to include more products, including a skincare line. Her status as billionaire beauty mogul was solidified when, in November 2019, she struck a deal with global beauty company COTY, the parent company of brands like CoverGirl and Max Factor. COTY bought 51% of Kylie Cosmetics’ shares for $600 million, resulting in a huge cashout for Kylie herself.
However, her net worth is now being questioned by Forbes after releasing a report yesterday, titled "Inside Kylie Jenner's Web of Lies—and Why She's No Longer a Billionaire," essentially backpedaling on their claim last year when they called her the youngest self-made billionaire in the world.
The aforementioned article accused the 22-year-old of “inflating the size and success of her business” for years. In a nutshell, Forbes says that Kylie Jenner’s camp has been exaggerating the company’s numbers to make the company bigger than it really is. Forbes also says that her side had gone through unusual lengths to prove her net worth to the title, such as “inviting Forbes into their mansions and CPA’s offices, and even creating tax returns that were likely forged.”
According to Forbes, Kylie Cosmetics had been feeding the public false numbers, and successfully so. “Revenues were $400 million over the business’ first 18 months, they said, with a personal take-home pay of $250 million for Kylie.” In its first year alone, the company claims to have earned $300 million in revenue, a staggering number that drew both suspicions and amazement from analysts. The following year, 2017, the company grew by 7% to $330 million. And, come 2018, she finally landed a cover on Forbes as the 27th richest self-made female billionaire.
When 2019 came rolling along, though, and the COTY deal was made, Forbes reports that they had noticed discrepancies with the numbers that Kylie Cosmetics had been campaigning and the actual numbers in their books. A COTY presentation made prior to the deal shows that in 2018, the company raked in sales of $125 million, which begged the question: How could it have earned more than $300 million the year before?
Aside from the discrepancies regarding revenues, there is also the claim that Kylie owns only 44.1% of the company, according to the report—Kris Jenner allegedly owns a small chunk of it.
In a word, Forbes claims that Kylie Jenner had been lying about her net worth all this time.
The beauty mogul herself responded to these accusations through Twitter. She denies having ever lied about her wealth and says that there are more important matters she needs to attend to other than discussing how rich she is. "What am I even waking up to? I thought this was a reputable site. All I see are a number of inaccurate statements and unproven assumptions. I’ve never asked for any title or tried to lie my way there EVER. Period," she tweeted. "I am blessed beyond my years. I have a beautiful daughter and a successful business, and I’m doing perfectly fine."
Hours ago, it was announced that COTY’s shares had in fact plummeted because of the Forbes report. Its shares dropped by 13%, according to Time.
Independent reached out both to Kylie’s camp and Forbes. A spokesperson from the latter said, “Today’s extensively-reported investigation was triggered by newly-filed documents that revealed glaring discrepancies between information privately supplied to journalists and information publicly supplied to shareholders. Our reporters spotted the inaccuracies and spent months uncovering the facts.”
Meanwhile, Kylie’s lawyer, Michael Kump, told People: “Forbes’ accusation that Kylie and her accountants ‘forged tax returns’ is unequivocally false and we are demanding that Forbes immediately and publicly retract that and other statements. It is sad that, of all things, Forbes has devoted three reporters to investigate the effect of the coronavirus crisis on Kylie’s net worth. We would not expect that from a supermarket tabloid, much less from Forbes.”
This story originally appeared on Preview.ph.
* Minor edits have been made by the Candymag.com editors
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19 year old pharmacy student-businesswoman from Pampanga. I, Kimberly Chaile D. Ocampo, started planning my own business back when I was 18 years old. Despite being a student, that did not stop me to work and start up something for me to earn my own money. I was also influenced by my parents who are both hands on when it comes to the marketing world. I have decided to start my own mini restaurant/fast food restaurant recently (Feb 2020) and it was named as “Hungry Hubb”. From the word itself which is “Hungry” we thought of something that would give people the biggest hint that we sell food.
Because of the sudden quarantine, every store was forced to close for our own safety that is why there was a sudden decrease on our sales. But Hungry Hubb managed to survive by focusing on online selling and social media promotion. Our best seller would be Shawarma salad which is mediterranean style. We add authentic Garlic sauce to our shawarma (Which is available in Wrap, Salad, & Rice). Every product that we sell are very affordable and delicious. Our starting price is only 50php. (Shawarma Wrap). For Shawarma Salad (70php). We also have Milktea (60php) and Rice meals such as Lechon Kawali, Chicken barbecue, and Pork Barbecue for only 120 pesos.
And of course, I wouldn’t make it up this far without the help of my family and friends who have supported be from the very start. This is an open letter and inspirational especially to students that want to earn their own money. Nothing is impossible. You just have to be determined enough to turn your plans into reality.
Hello everyone! I would like to introduce my little passion project I started exactly a month ago — VITAP0PS is my small indie art shop giving you a clean, minimal and vintage ~vibe~ stuff. It will really mean a lot to me if we can connect through my art. Bonus if you're into Hiligaynon slangs. I'll see you there! site: msha.ke/shovitap0ps instagram/pinterest: shopvitap0ps artist: vitap0ps
Hello, I'm Isabel and I'm a foodie from the South. I love trying out new dishes and pastries in the Metro while I ask myself if it's worth the hype. During this pandemic, I've decided to keep my foodie dreams alive by supporting my friends and small food businesses.
Aside from ordering from them, I've also created my own food blog via Instagram to express my thoughts and positive reviews about them to somehow help spread the word of their food and how other people should try it. At the end of the day, we are all helping one another through this difficult time by having multiple coping mechanisms - others to cook or bake while I write a review about what I eat.
Check out my food blog on Instagram @perdiviews and feel free to send me a message so I can collaborate with you soon!
It's not making sense. Maybe, it is. Everything is so blurry and vague. You can't seem to fathom what's happening. You're lost and searching- searching for the meaning behind what ifs and what could have beens. But life, we give meaning to life as if it's a beautiful paradise. Indeed it is.
But why we feel so gloomy, so empty? It seems like no light is passing through our soul. We're wounded. Hoping for healing. That's because, we're living. We celebrate life but we also fight for it. You feel all the pain, because you're living. You're not just alive, you're living. You can make it through all the storm and darkness. Wishing you well, Marj.