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Ed Sheeran and Rudimental's Music Video For "Bloodstream" Is Here

The Brit singer also announced the launching of his own record label on the same day the music video for "Bloodstream" came out.
PHOTO Warner Music Philippines

Ed Sheeran and Rudimental's version of "Bloodstream" is an awesome moody song. Perfect for thinking about life, TBH, so we're really looking forward to the music video he'll be doing for it. Last week, the British singer teased us its MV, which he said will be revealed during the YouTube Music Video Awards this year. And he stayed true to his word. Just last night, he let us see the song's amazing music video. Hit the play button below to watch it. It stars Goodfellas actor Ray Liotta as a celebrity who just can't deal with how his life is changing... so he turns to drinking and girls and being all around destructive.

Aside from his music video, Ed also announced on the same day that he's launching his own record label. Can you guess what the name is? Nah? Gingerbread, you guys! It super suits him, don't you think? Ed talked about it in a recent interview (via NME.com), saying, "I've set up my first record label, it's called Gingerbread and Jamie Lawson is my first signing. I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie." You can listen to Jamie's song below, Candy Girls, and let us know what you think of it after.

We can definitely expect a lot more from the singer-songwriter after he discovered Passenger. Congratulations, Ed!

What do you think of Ed's latest projects, Candy Girls? Let's talk in the comments or via Twitter @candymagdotcom. :)

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About the author
Ayessa De La Peña
Candymag.com Assistant Section Editor
I am Candymag.com's resident fangirl and ~*feelings*~ girl. When I'm not busy researching about what to write next on the website, I sleep, read books, and re-watch episodes of Friends.
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