Days before the rehashed version of Taylor Swift’s fourth studio album Red was released, Filipinos began making space for the 11-time Grammy-winning artist on popular music streaming platforms, securing her the #1 Top Artist spot on Spotify since November 6th.
The 30-track album, finally released last November 12 and now completely owned by Swift, contains the re-recorded tracks from 2012 alongside nine never-before-heard tracks “From The Vault” that didn’t make the cut under the Big Machine Records version nine years ago.
A day after its release, fan-favorite and long-awaited All Too Well (10-Minute Version) (Taylor's Version) (From The Vault) was accompanied by a 14-minute short film written and directed by Swift herself, featuring Stranger Things actress Sadie Sink and Teen Wolf star Dylan O’Brien.
Since the album’s debut, Filipino Swifties took social media by storm to express their excitement, grief, and love for Red TV, trending the official #RedTaylorsVersion hashtag on Twitter.
Even Filipino celebrities and influencers were not exempt from the Red TV hype, joining in on Twitter to express their excitement.
Celebrity and influencer reactions to Taylor Swift's Red TV release
Singer-songwriter Maris Racal shared her determination to experience the Red TV to its fullest, jokingly tagging her boyfriend Rico Blanco in a tweet. “missed out on taylor swift’s red era before. im not gonna let it happen again. brb im gonna listen to the whole album. break na muna tayo @ricoblanco”
On the day of the short film release, actress and model Janine Gutierrez wrote on Twitter, “good morning to everyone except whoever broke your heart in 2012 #RedTaylorsVersion”
Author and content creator Gwy Saludes shared the impact of the album on her emotions as well, teasing a sixth part to her famous University Series with her Twitter audience. “Grabe ‘yong album parang ang sarap magsulat ng u-series 6.”