Pinoy Celebrities And The 'Momagers' Behind Their Success

by Ysabel Y. Yuzon   |  May 10, 2020
Image: Instagram (L) benandbenmusic (R) kianavee
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"The devil works hard, but Kris Jenner works harder" was a commonly-repeated phrase in the 2010s, and in what has since been dubbed as the "Kardashian decade," we all know why--as dramatic as parent-child relationships can get (of course with the Kardashian's, it's a somewhat exaggerated amount), it seems the statement 'mother knows best' can also be applicable in the professional sense.  

Here's a list of celebrities who have found success, partially thanks to working with the person they trust most in the world--their moms. Now, one thing we know for sure is that many momagers are not regular moms... they're cool moms, as proven by the list below:

Pia Magalona and her children

Aside from Elmo, Arkin, and Clara, Pia Magalona also represents her older children, mom and vlogger Saab Magalona-Bacarro, former Candy cover girl-turned-yogi, Maxene Magalona-Mananquil, and Frank Magalona.


She was once married to the country's King of Rap, Francis Magalona, who passed away in March 2009 after a battle against lukemia.

Janina Vela and Jenn Punzalan

Vlogger and musician Janina Vela has never failed to shower her mom with gratitude on social media, not just for her support and work as manager, but for being her best friend and "travel buddy."

We can definitely attest to this, as we even got to meet Janina's mom during her EyeCandy shoot in 2019!

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Kiana, Gab, and Angeli Pangilinan Valenciano

Angeli Pangilinan Valenciano is the President of Manila Genesis Entertainement & Management Inc., which represents music icon Gary Valenciano, and their children-turned-performers Gab and Kiana Valenciano, among other artists.

In 2015, Kiana was awarded Best New Female Recording Artist at the Awit Awards, and earlier this year, relocated to pursue her music career in Los Angeles.


Meanwhile, Gab Valenciano remains to be an artist under Manila Genesis, aside from being creative director and strategist at Frontrow and director at Wowowin.


On his bond with his mom, the artist describes it as something "very strong. Kasi my mom is not just a mom, she's my manager. You know, she's my spiritual mentor. So, talagang in everything I do, either work or pleasure, kasama mommy ko," he said in an interview in 2008.

Mommy Pinty and the Gonzaga Sisters

Known for the strict upbringing of her daughters, as well as her frankness, Mommy Pinty has not only managed the career of her Toni and Alex, she's also appeared in their respective YouTube channels as well.

Anabelle Rama and the Gutierrez clan

You can't talk about local momagers without mentioning Anabelle Rama, the matriarch of the Gutierrez family (and grandmother of Lorin G!). You can also catch her antics onscreen by watching old episodes of their clan's his reality TV show, It Takes Gutz to Be A Gutierrez.

Heart Evangelista and Cecile Ongpauco

Before signing on with GMA Artist Center in December 2018, Heart managed her career with a personal team she ran with mom Cecile Ongpauco. 

It's public knowledge that Cecile and Rey Ongpauco initially disapproved of Heart's relationship with now-husband, Chiz Escudero, which led to their absence in their daughter's wedding in Balensin. They have since made up, and Cecile even visited the spot where Heart and Chiz tied the knot a year later.


Ryzza Mae and Rizza Dizon

You may recognize her from cameos in Ryzza Mae Dizon's commercials, but mom Rizza Dizon also sees to the career of daughter Ryzza Mae. 

Ben and Ben Music

While they're also under Sindikato Management, Ben & Ben is also co-managed by twins Paolo and Miguel Guico's momager.



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Ysabel Y. Yuzon
Candy Editor In Chief
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