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Pinoy Celebrities And The 'Momagers' Behind Their Success

Here's a rundown of successful professional family relationships.
IMAGE Instagram (L) benandbenmusic (R) kianavee

"The devil works hard, but Kris Jenner works harder" was a commonly-repeated phrase in the 2010s, and in what has since been dubbed as the "Kardashian decade," we all know why--as dramatic as parent-child relationships can get (of course with the Kardashian's, it's a somewhat exaggerated amount), it seems the statement 'mother knows best' can also be applicable in the professional sense.  

Here's a list of celebrities who have found success, partially thanks to working with the person they trust most in the world--their moms. Now, one thing we know for sure is that many momagers are not regular moms... they're cool moms, as proven by the list below:

Pia Magalona and her children

Aside from Elmo, Arkin, and Clara, Pia Magalona also represents her older children, mom and vlogger Saab Magalona-Bacarro, former Candy cover girl-turned-yogi, Maxene Magalona-Mananquil, and Frank Magalona.

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She was once married to the country's King of Rap, Francis Magalona, who passed away in March 2009 after a battle against lukemia.

Janina Vela and Jenn Punzalan

Vlogger and musician Janina Vela has never failed to shower her mom with gratitude on social media, not just for her support and work as manager, but for being her best friend and "travel buddy."

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We can definitely attest to this, as we even got to meet Janina's mom during her EyeCandy shoot in 2019!

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Kiana, Gab, and Angeli Pangilinan Valenciano

Angeli Pangilinan Valenciano is the President of Manila Genesis Entertainement & Management Inc., which represents music icon Gary Valenciano, and their children-turned-performers Gab and Kiana Valenciano, among other artists.

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In 2015, Kiana was awarded Best New Female Recording Artist at the Awit Awards, and earlier this year, relocated to pursue her music career in Los Angeles.

Meanwhile, Gab Valenciano remains to be an artist under Manila Genesis, aside from being creative director and strategist at Frontrow and director at Wowowin.

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On his bond with his mom, the artist describes it as something "very strong. Kasi my mom is not just a mom, she's my manager. You know, she's my spiritual mentor. So, talagang in everything I do, either work or pleasure, kasama mommy ko," he said in an interview in 2008.

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Mommy Pinty and the Gonzaga Sisters

Known for the strict upbringing of her daughters, as well as her frankness, Mommy Pinty has not only managed the career of her Toni and Alex, she's also appeared in their respective YouTube channels as well.

Anabelle Rama and the Gutierrez clan

You can't talk about local momagers without mentioning Anabelle Rama, the matriarch of the Gutierrez family (and grandmother of Lorin G!). You can also catch her antics onscreen by watching old episodes of their clan's his reality TV show, It Takes Gutz to Be A Gutierrez.

Heart Evangelista and Cecile Ongpauco

Before signing on with GMA Artist Center in December 2018, Heart managed her career with a personal team she ran with mom Cecile Ongpauco. 

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It's public knowledge that Cecile and Rey Ongpauco initially disapproved of Heart's relationship with now-husband, Chiz Escudero, which led to their absence in their daughter's wedding in Balensin. They have since made up, and Cecile even visited the spot where Heart and Chiz tied the knot a year later.

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Ryzza Mae and Rizza Dizon

You may recognize her from cameos in Ryzza Mae Dizon's commercials, but mom Rizza Dizon also sees to the career of daughter Ryzza Mae. 

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Ben and Ben Music

While they're also under Sindikato Management, Ben & Ben is also co-managed by twins Paolo and Miguel Guico's momager.

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Ysabel Y. Yuzon
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Katherine Go 4 hours ago

Cold Food

The most thrilling and delightful moment of any school day is opening up your baon during breaks. There is always so much excitement in unveiling your homemade meal and snacks housed inside matching heat-insulating containers. Because preparing packed meals is an age-old tradition of showing parental love, loved ones pour effort into curating a nutritious meal accompanied by a selection of side dishes, desserts, and beverages daily; it reminds us that we are being taken care of, even from far away.

Baon plays a significant role in a Filipino childhood. Almost every Filipino child comes to school with baon made especially for them by their parents or household helpers. Even Filipinos in the labor force continue to bring baon for varying reasons: to save money, recycle leftovers, cater to personal taste, or attend to special needs. Nonetheless, eating your baon is a heart-warming experience that allows Filipinos to bring a piece of home along with them wherever they go.

Even other cultures practice making packed lunch. In Japan, mothers create bento--Japanese meals in partitioned boxes. Because of the popularity of bento, trends have emerged, such as the Kyaraben, or character-themed bento. Naturally, Japanese parents and students began competing for who had the cutest and tastiest bento, and this is similar to what I have witnessed in my own childhood. I remember seeing my classmates sharing their snacks and lunches. They would compare and boast about their parents' or yayas’ cooking. In my case, I never had the chance to join in the competition or indulge in homemade cooking. Up until this day, I have never brought any baon to school.

For a long time, I envied others. As trivial or petty as it may seem, not having baon became a problem for my grade school self. During that time, I had to sit in a separate cafeteria away from my friends because the kids who bought food were assigned to sit elsewhere. You could consider me spoiled, but I wanted to experience something most kids did. I had food at home, so what made it so hard to bring some with me to school?

Now that I am on my final year in high school I have come to realize the benefits of purchasing my own food. Since I spent on food everyday, I learned to budget my allowance at a young age. Over the years, I learned to practice self-control whenever I wanted to eat more greasy fries and drink sweetened beverages. I have tasted the strangest viands at the school cafeterias, and I have repeatedly satiated myself over my latest delicious discoveries. Despite the struggles, I am thankful that I have never had baon because of what I have learned. Not to mention, I never had to experience eating cold food.

Choosing between dreams and practicality is never easy. My CETs season just ended with the release of the UPCAT results. Anxious as I logged on the website, I started to think about what would happen if I didn't pass UP. Ever since I was six years old, I fixated on the idea that I will become an iska, serving the country and studying at my dream school, which is UP. I strived and studied hard for the UPCAT, sacrificing a lot of things like hang-outs and gala weekends for reviews.

Throughout my CETs journey, I started seeing myself studying only in UP, and while there were no results yet, my friends and I already started planning our lives around the fact that we're gonna study in UP. It was a big deal for me, my friends and my family that I get the chance to study in UP since it's so far from my hometown which is Benguet, and better yet, it's a very well known university.

January 2020 came and universities started releasing CETs results. I was expecting my DCAT and ACET results that month. I passed DCAT but brushed it off because even though I liked the school, I never really saw myself studying there. Same thoughts with Ateneo, since it never really crossed my mind that I might study in ADMU. In fact, Ateneo was never really a choice for me, I only took it just to have another choice in case I failed the UPCAT. I also applied for financial aid not because I was really planning on studying there, but more of "para lang sure na may college ako". I know it's a bad thing but they were just my back-up schools because my main goal was really UP.

One Friday afternoon, ACET results came out. I passed, managed to get a scholarship, and in that moment, my plans just started to crumble.

Seeing that I got a 100% tuition and fees discount, free dorm fees, and an additional book allowance got me into considering studying to Ateneo. Suddenly, I got torn between UP, my dream school, and Ateneo, which offers so much more.

As the months passed, and after talking to my parents, my plans and decisions got more jumbled and messy. I still wanted to go to UP even if there were no results yet but Ateneo offering so much would mean a lesser burden to my parents in terms of finances.

Even though my parents told me that they'll support me no matter where I choose to go, the practicality that Ateneo offers in terms of finances was not an easy thing to waive. Sometimes I would laugh at the fact that I'd spend less on a private school than on a state university. Talking to my friends helped somehow, but they also have various opinions about the two universities. I managed to tell myself to hold off the problem until UPCAT results get released, and so I did.

UP released the UPCAT results and seeing that I passed made me scream and cry, literally. At that moment, all I was thinking was that I passed my dream school and I'm officially a QC college student.

My parents were so proud of me even though they got scared because I screamed, but ultimately, they were happy for me. The next day, I sat down, stared at my UPCAT and ACET results, and told myself that I needed to decide. This was the hardest part. I tried deciding using the pros and cons method but it didn't really work. Talking to my parents also didn't help because they'd support me either way, so their judgement was not a factor at all. I also had the same course in both schools so that wasn't a big help. I was 99% close to letting go of my dream university and decide to go to Ateneo.

I weighed options and Ateneo was the cheaper and more practical option. I also started to see myself studying as a blue eagle, roaming around the campus etc. And financially, I didn't need to worry much except for food. At that point, I started to really like the idea of going to Ateneo more than studying in UP. But then, as the weeks went by, the Ateneo Plan started to lose my interest.

I realized that studying in Ateneo would be a great opportunity, but not something that will really make me happy. The finances and all would be so much better but I wouldn't be happy and content, and I felt that Ateneo couldn't give me everything that I wanted and needed. Then a light bulb lit up.

As I was imagining myself at UP, I ultimately felt that happiness and content that I didn't feel with Ateneo. I realized that, if I didn't study in UP, I know later in my life, I would regret it. I would regret not choosing my dream university because I didn't choose what would make me happy.

In short, I chose my dream over practicality. I know that I would be successful in both tracks, but I simply chose my dream because it is where I'm happier and more content. Besides, we can make our dreams practical but not all the time can the practical choice equate to our dreams. So to those having a hard time choosing between dreams and practicality, weigh it out and always remember to put yourself and your happiness first. And of course, choose the choice that you know you'll not regret later on.

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