Armstrong & Smith has been the go-to brand of a lot of fashion girls for chic and affordable accessories that never fail to spice up any OOTD in a snap! Now, read on to find out the story behind this fashionable and successful brand in this week's "How I Started."
How it started. "I started almost three years ago with absolutely no previous experience in business. Online selling in Instagram was new back then, so I capitalized on its newness, opened an account for Armstrong & Smith, and started selling accessories."
Why Armstrong & Smith? "When I first started the brand, I was selling everything—from clothes to bags, and even eyewear! I noticed that because I was selling a little bit of everything that I wasn't getting any attention from the market that I wanted to target. So, I decided to rebrand on focused on selling accessories alone."
Young entrepreneur. "It was definitely hard being a young entrepreneur because I had to do everything by myself—especially when I was still in college, and I had to finish all my plates, prepare for the orders, and have them shipped the next day on top of the school work. Up until now, I still find it balancing my business with work, but I love what I do, and at the end of the day, that's all that matters."
Drawing inspiration. "For my pieces, I draw inspiration from the latest trends, and the current favorites of the social media stars."
Little challenges. "After college, I went back to our province to help out with our family business, so I definitely had to adjust. Because I took the business with me to the province, that meant that I had to extend the product delivery and of course, there are fewer bazaars for my brand to join, too. It's no secret that it's hard to work alone because I have to manage everything by myself. but I consider myself lucky to have a very supportive family and friends, who always extend their help whenever I need it."
"Change the way you view failure. Rather than seeing it as something negative, embrace failure as an opportunity for growth."
What's next? "I've always wanted to make our accessories available for everyone in and out of the country. That's why we're planning to ship worldwide, and finally open a physical store next year, too."
To young budding entrepreneurs. "Be a risk taker! Don't be afraid to fail because there will always be hard times not just in business, but life in general, too. Take chances and learn from your mistakes!"
Know any young entrepreneurs? Leave a comment below and you just might see them on the site next week!