Last May 7, adidas Originals went out to the streets at the Venice Piazza Mall Open Park to celebrate Originality and individuality. The Street Party Campaign is an invitation to reclaim the streets to celebrate the raw spirit of creativity and Originality. This year, they chose the theme "streets" because it is where people usually let out their creativity and it is the place where people are comfortable unleashing their individuality.
The event was filled with different street activities and creative individuals like bikers, skateboarders, magicians, dancers, and painters. The main highlight of the Street Party was to showcase adidas Originals' new collections for the year 2010. From football lifestyle products that commemorates the 2010 FIFA World Cup to fine Japanese streetwear, from iconic collaborations with French graffiti artist Fafi, Star Wars-inspired apparel, and the Vespa line. With these new collections, it will surely bring out the Originality in each individual who wears adidas.