Get Active with Garnier

Garnier crowned the winner of its Get Active Campus Challenge, a campaign launched in order to advocate the importance of youth activeness, in an awards ceremony on October 18.

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Garnier, one of the world's leading brands in skin care, announced the University of Mindanao as the winner of its Get Active Campus Challenge on the evening of October 18. Held inside the state-of-the-art atrium of the Enderun Colleges, representatives from the nine competing schools came together in highlighting the campaigns that were most successful in advocating the importance of youth activeness.

The Get Active Campus Challenge was launched in order to ignite the enthusiasm and passion of the Filipino youth, as they constructed campaigns that promoted one of Garnier's three Take Care Pillars (Take Care of Yourself, of Others, and of the World). It provided them with the chance to take action in their own communities, not only making a difference in the lives of others but also empowering the people. Having started planning this January, the efforts of each participating university came together in a culminating activity that lasted over a day, involving over 1000 students from their respective schools.

The causes that the schools advocated for ranged from health and fitness, as seen from St. Paul College's sports tournaments and dancing contests, to cultural appreciation, as evident from University of Sto. Tomas' Amazing Race-styled scavenger hunt around famous landmarks in the city. The University of Mindanao focused on environmental awareness in a campaign called Small Spaces, Big Returns, and developed their own sustainable garden with what little was available to them. They emphasized the idea that even without a bounty of resources, people can still make the best of what they have and create a positive impact in the world.

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